Saturday, November 12, 2011

New Facebook Page

There is a new Facebook page for the RMU Marketing department.  This page will allow all subscribers to stay connected and also get updates on RMU Marketing.  The link is listed below as well as on the right side of this page.

Friday, November 4, 2011

"Turning Internships into Full-Time Jobs - AMA Speaker - November 8th

The American Marketing Association is having a professional speaker event this coming Tuesday, November 8th at 8 PM in Hale 104. The speakers will be Robert Morris Alumni Meghan Flick and Ryan Boynes.  The topic of discussion will be Turning Internships into Full- Time Jobs.

Please direct any questions to or to Mark Carlisle at

Hope you can make it to this great event.

Advertising Companies Face a Widening Talent Gap

Tanzania Vega, writer for the New York Times, recently published an article reporting on the current issues faced in the advertising industry, more specifically ad companies.

Vega's article details the issue of a widening talent gap in the advertising industry.  This means that the number of people with the required skill set for advertising jobs is less than the number of jobs available, and companies are finding it very difficult to find people suitable for these positions.  Vega stated in that "a talent gap is growing between the skills that many new advertising jobs require and the number of people who have those skills. The dilemma, one familiar to many industries across the country, is particularly acute for jobs that require hard-core quantitative, mathematical and technical skills."

Vega also speaks about reasons why the digital talent gap is being driven apart. One reason being the overwhelming amount of user data that advertising agencies are collecting for their clients.  This data is instrumental in determining consumer trends and how to direct advertisements.  The data is in such abundance that companies need new hires in order to perform analysis on this data as well as completing other digital tasks.  This is where these companies run into problems because there are not enough qualified people for these jobs to satisfy the demand.

The article gains insight on the issue from several industry professionals such as Joe Zawadzki, cheif executive of MediaMath, an advertising technology company in New York, and Jennifer Seidel, the executive vice president for agency relations and membership at the American Association of Advertising Agencies.

You can view the full article by clicking the link below

Written by Greg Chapman

Wednesday, November 2, 2011

International Marketing in Switzerland and France

Want to learn about International Marketing while you visit beautiful Switzerland and France?
Robert Morris University is offering a chance to study abroad via a faculty-led trip that will count towards credits in a MARK 4050 International Marketing, course.

Locations: Paris, France and St. Gallens & Lucerne, Switzerland

This exciting International Marketing spring faculty-led program will take place from May 5-20, 2012 in Switzerland and France. The course stresses the vital importance of the culture and political factors unique to each country as major determinants of marketing success or failure. The basic format of the course covers the world marketing environment, marketing research and intelligence on an international scale, and the management of the international marketing activities including planning, organizing, and controlling international markets.

Students will register for this course as part of the Spring Flat-rate package and earn 3 credits.

Make a non-refundable deposit of $1200 to secure a seat in the class now or by December 1, 2011 (Stop in the Center for Global Engagement for a payment package and to declare your interest.)

Remaining amount will be paid by February 5, 2012.

*Late payment deadline of March 15, 2012 with additional $200.

To reserve a seat in this class you are advised to make your payment as soon as possible.

Included in the Program Cost

  • Company Visits
  • Accommodation in:
    • St. Gallen, Switzterland
    • Lucerne, Switzerland
    • Paris, France
  • Breakfast daily at each location
  • Train transportation included
    • Zurich airport to St. Gallen
    • St. Gallen to Lucerne
    • Lucerne to Paris
    • Paris Gare du Nord to CDG aiport
Estimated Cost: $2400 (depending on number of participants)

Not included: airfare, some meals, local transportation

For more information:
Contact: Center for Global Engagement
Phone: 412-397-2151
Fax: 412-397-2510