Thursday, June 6, 2013

Don't miss on a chance to learn about one of the fastest growing social media sites available today: Pinterest!

Pinterest hit tens of billions of page views per month in just three short years and offers a unique social interaction. Unlike Facebook and Twitter, Pinterest focuses on captivating imagery that shows off the passions of users. So, for personal use, it is easy to understand why it is an effective platform to use. But, as a marketer, it is important to know that Pinterest drives more revenue per click than Facebook and Twitter.

Noted Pinterest and qualitative research expert Diane Harris will share the nuts and bolts and how to create PinBoards that resonate with consumers. Additionally, you will pick up important metric tracking techniques and tools that are available and how to engage with customers.

Members: $25
Non-members: $30

Join us at the Rivers Club to improve your pinning experience! 

Register now to join us for a rewarding opportunity to learn how to build your brand!

Where: Rivers Club
When: June 20th from 11:30 am - 1:00 pm
REGISTERClick here
More Information: Pittsburgh AMA Events Page

Tuesday, June 4, 2013

Be a part of AMA's 2013 Marketing Summit!

We are only one week from Summit 2013!

Join the Pittsburgh American Marketing Association (AMA) for our 2013 Marketing Summit: Business Building is the New Brand Building! Our "blockbuster" format is back as multiple tracks will explore best practices in business-building at the juncture where marketing meets sales and ROI.

There will be an open networking social followed by a keynote speaker and breakout sessions featuring B2B and B2C tracks. Leaders from Fortune 500 companies IBM, PNC, Bayer and McDonald's will lead the breakouts, providing best practices and other brand building techniques:

We are excited to announce our keynote speaker and best-selling author Joe Pulizzi(@juntajoe). His focus will be on the 10 steps to building inbound content that have lead companies like P&G and Coca-Cola to add Chief Content Officers to the C-suite.
Saman Haqqi (@SamanHaqqi), Program Director, Big Data Marketing, IBM

Chris Lovett (@burghdaddy),  Marketing Experience Channel Manager,  The PNC Financial Services Group, Inc.

John Skabardonis (@johnskabardonis), PhD,  Polycarbonates Marketing Communications N. America,  Bayer MaterialScience 

Rick Rehak, Marketing Director, Pittsburgh Region, McDonalds Corporation

5:30-6:00PM--Open networking, cocktails & appetizers, sponsor visits.

6:00-6:45PM---Best selling author, Joe Pulizzi

7:00-7:45PM Concurrent Breakout Sessions I & II:
--PNC Bank on Customer Experience and Journey Mapping
--The McStory Behind McDonalds Product and Marketing

8:00-8:45PM Concurrent Breakout Sessions III & IV:
--New Media at Bayer MaterialScience
--IBM on Big Data

Register now to join us for a rewarding opportunity to learn how to build your brand!

Where: Sheraton Station Square
When: June 5th from 5:30 pm - 8:30 pm
Cost: $65 for members; $80 for non-members; $35 for students!
REGISTERClick here
More Information: Pittsburgh AMA Events Page
Christina Alvino, President
American Marketing Association - Pittsburgh Chapter