RMU MARKETING

Pirates Open Canonball Crew Tryouts

2012-01-18T07:52:00.000-08:00

The Pittsburgh Pirates will host their annual Canonball Crew Job Fair.

Job Descriptions and Application Process listed below

Canonball Crew Job Fair

Location: Pittsburgh

Division: Marketing/Sales

Position Type: Seasonal

Job Summary
The Pittsburgh Pirates Marketing Department is currently looking for individuals interested in Canonball Crew positions for the 2012 Pirates season! The Canonball Crew is a major part of the in-game entertainment during all Pirates home games and serves as ambassadors to our fans.

Primary Responsibilities
In-game responsibilities include t-shirt toss, hot dog shoots, live entertainment and other duties as assigned by the Pirates marketing Department.

Required Qualifications
- Must be able to work 70% of the 81 home games with a flexible schedule that includes nights, weekends and holidays (weeknight schedule usually starts at 5:15 p.m.)
- Must be reliable, punctual and courteous.
- Must have a positive, energetic and creative personality.
- General knowledge of baseball and the Pittsburgh Pirates a plus.
- Candidates must have reliable transportation and live in or close to the Pittsburgh area.
- Candidates must be able to perform activities and interact with fans on camera in front of large crowds.
- Candidates with prior performance, entertainment and public relations/communications experience are preferred.

To become eligible to work on the Canonball Crew, all applicants must be present at the interviews. Interviews will be held in the Press Conference Room of PNC Park on Friday, January 27th from 5 p.m. - 9 p.m. The entrance to the Press Conference Room is at the Press Entrance located on General Robinson St at PNC Park. All applicants should bring a resume, a photo and state issued I.D.

If you are selected as a candidate, after the interviews, you will be asked back for a tryout on Saturday, January 28th starting at 10 a.m

Welcome Back Students!

2012-01-18T07:02:00.000-08:00

RMU Marketing would like to welcome back all students for Spring 2012 semester. We wish all students the best in their coming courses.

We would also like to encourage students to use this blog as well as other social media outlets to communicate with the department and faculty as well as take advantage of opportunities posted on the blog. Students can also sign up to receive email reminders and notifications related to the blog by entering their email information in the designated email box on the right side of the page.

Good Luck and Welcome Back!

New Facebook Page

2011-11-12T08:11:00.000-08:00

There is a new Facebook page for the RMU Marketing department. This page will allow all subscribers to stay connected and also get updates on RMU Marketing. The link is listed below as well as on the right side of this page.

http://www.facebook.com/pages/RMU-Marketing/233677330025757?sk=wall

"Turning Internships into Full-Time Jobs - AMA Speaker - November 8th

2011-11-04T21:10:00.000-07:00

The American Marketing Association is having a professional speaker event this coming Tuesday, November 8th at 8 PM in Hale 104. The speakers will be Robert Morris Alumni Meghan Flick and Ryan Boynes. The topic of discussion will be Turning Internships into Full- Time Jobs.

Please direct any questions to rmuama@mail.rmu.edu or to Mark Carlisle at mecst16@mail.rmu.edu.

Hope you can make it to this great event.

Advertising Companies Face a Widening Talent Gap

2011-11-04T21:08:00.000-07:00

Tanzania Vega, writer for the New York Times, recently published an article reporting on the current issues faced in the advertising industry, more specifically ad companies.

Vega's article details the issue of a widening talent gap in the advertising industry. This means that the number of people with the required skill set for advertising jobs is less than the number of jobs available, and companies are finding it very difficult to find people suitable for these positions. Vega stated in that "a talent gap is growing between the skills that many new advertising jobs require and the number of people who have those skills. The dilemma, one familiar to many industries across the country, is particularly acute for jobs that require hard-core quantitative, mathematical and technical skills."

Vega also speaks about reasons why the digital talent gap is being driven apart. One reason being the overwhelming amount of user data that advertising agencies are collecting for their clients. This data is instrumental in determining consumer trends and how to direct advertisements. The data is in such abundance that companies need new hires in order to perform analysis on this data as well as completing other digital tasks. This is where these companies run into problems because there are not enough qualified people for these jobs to satisfy the demand.

The article gains insight on the issue from several industry professionals such as Joe Zawadzki, cheif executive of MediaMath, an advertising technology company in New York, and Jennifer Seidel, the executive vice president for agency relations and membership at the American Association of Advertising Agencies.

You can view the full article by clicking the link below
http://www.nytimes.com/2011/10/31/business/media/ad-companies-face-a-widening-talent-gap.html?pagewanted=2&ref=tanzinavega

Written by Greg Chapman

International Marketing in Switzerland and France

2011-11-02T12:31:00.000-07:00

Want to learn about International Marketing while you visit beautiful Switzerland and France?
Robert Morris University is offering a chance to study abroad via a faculty-led trip that will count towards credits in a MARK 4050 International Marketing, course.

Locations: Paris, France and St. Gallens & Lucerne, Switzerland

Overview
This exciting International Marketing spring faculty-led program will take place from May 5-20, 2012 in Switzerland and France. The course stresses the vital importance of the culture and political factors unique to each country as major determinants of marketing success or failure. The basic format of the course covers the world marketing environment, marketing research and intelligence on an international scale, and the management of the international marketing activities including planning, organizing, and controlling international markets.

Students will register for this course as part of the Spring Flat-rate package and earn 3 credits.

Make a non-refundable deposit of $1200 to secure a seat in the class now or by December 1, 2011 (Stop in the Center for Global Engagement for a payment package and to declare your interest.)

Remaining amount will be paid by February 5, 2012.

*Late payment deadline of March 15, 2012 with additional $200.

To reserve a seat in this class you are advised to make your payment as soon as possible.

Included in the Program Cost

Company Visits
Accommodation in:

St. Gallen, Switzterland
Lucerne, Switzerland
Paris, France

Breakfast daily at each location
Train transportation included

Zurich airport to St. Gallen
St. Gallen to Lucerne
Lucerne to Paris
Paris Gare du Nord to CDG aiport

Estimated Cost: $2400 (depending on number of participants)

Not included: airfare, some meals, local transportation

For more information:
Contact: Center for Global Engagement
Phone: 412-397-2151
Fax: 412-397-2510
Email: studyabroad@rmu.edu

"Marketing is the core of everything"

2011-10-19T11:28:00.000-07:00

Dr. Dean Manna announced the new slogan for the Marketing department at the School of Business Retreat held on Friday, October 14th.
According to Dr. Manna, "Marketing is the core of everything." The other departments in the School of Business agreed wholeheartedly with the sentiment behind this slogan ;-)

Written by Cathleen Jones

RMU Marketing Alum has ties to new SBUS Building

2011-10-06T08:57:00.000-07:00

Joshua Younger, an RMU alumnus who attended from 2005-2008, is currently a Territory Sales Assistant at Innovative Metals Company, Inc. He also has a marketing position with their sister company Commerical Innovations, Inc. One of his first projects was selling the new roof on the new business school on campus!
It's a small world, isn't it?

Btw, IMETCO has told him that they are planning on featuring the building on their corporate website in the next few weeks,

Social Media Assistant for the SBUS position available

2011-09-30T08:44:00.000-07:00

The School of Business (SBUS is looking for a student worker to fill the position of Social Media Assistant.

Time: 10 hours per week

Major duties:

This student would work on the following three areas:

1. Updating and improving SBUS social media

2. Developing, maintaining, and reporting social media analytics

3. Assisting with Social Media research

Minimum Qualifications

Knowledge of Blogging, Facebook, Twitter, and other Social Media

Excellent communication skills, primarily writing (excellent grammar required)

Strong analytical skills

More details can be found on the RMU website www.rmu.edu

AMA T-shirts for sale

2011-09-29T08:46:00.000-07:00

Note: The t-shirt is actually the reverse of the picture: black lettering on white (this is because the homecoming game is a white-out).

DEADLINE FOR ORDERING IS TUESDAY, OCTOBER 4TH

Cost =$10

Contact Sean Roddy to place an order: smrst18@mail.rmu.edu

Contact the AMA if you have any questions: rmuama@mail.rmu.edu

First AMA Speaker of the new School Year

2011-09-28T12:21:00.000-07:00

The speaker is from PNC Financial Services, LLC

Topic: Impression Management
Date: Tuesday, October 4th
Time: 7:30 p.m.
Location: Hale 104

Please direct any questions to rmuama@mail.rmu.edu or to Mark Carlisle at mecst16@mail.rmu.edu . Thank you for your time, and have a great evening!

Student rate for AMA Professional Chapter Event - Wednesday, September 28, 2011

2011-09-27T10:08:00.000-07:00

What:

The Man, The Dream,
The Beer - Pittsburgh AMA Fall Kick-Off Event

When:

Wed. Sept. 28, 2011

5:30 PM to 8:00 PM

Where:

Pittsburgh's Grand Hall at The Priory Hotel
614 Pressley Street
Pittsburgh, PA 15212

Join the Pittsburgh American Marketing Association for a festive and informative evening with Mark Dudash, President of Duquesne Bottling Company at Pittsburgh's Grand Hall at the Priory.

Hear the fascinating story of how this Pittsburgh native made a dream come true - to bring back the brewing of a great Pilsner beer here in Pennsylvania. That beer, Duquesne Pilsener, fondly known as the "The Prince of Pilsener," has survived its first year. What plans lie ahead? Has this company found its niche?

All attendees will learn the answers and receive a complimentary bottle of this fine Pilsener beer - Register Today! A light supper, cash bar, door prizes and great networking are brewing! Long live the Prince!

Cost = $40 ($25 for students)

Check out http://www.amapittsburgh.org/ to register.

Internship Opportunity - paid position

2011-09-27T10:04:00.000-07:00

INTERACTIVE SWIM

http://www.interactiveswim.com/ 855-723-9088 info@interactiveswim.com

Digital Marketing Internship (Virtual)

Job Description

Interactive Swim, LLC. is looking for a creative, detail-oriented individual interested in digital marketing. Intern will have the opportunity to work on projects related to search engine optimization, paid search, social media, website maintenance, and digital marketing communication plans. Position is paid.

Main Responsibilities

• Learn how use to and implement updates in the Google Adwords

• Assist with the organization, implementation and confirmation of online media buys and tracking

• Conduct keyword, competitive and industry research

• Generate, implement and confirm proper implementation of tracking parameters

• Learn how to perform daily, weekly, monthly reporting and insight for search and social campaigns

• Assist with the community management for clients’ social media

• Assist with development of presentations

• Learn and implement digital marketing basics best practices

Qualifications

• Major in Marketing, Advertising or Communications preferred

• Strong organization skills

• Proficiency in MS Excel, PowerPoint and Word

• Ability to multitask and prioritize

• A positive, proactive, "can do!" attitude

• Desire to pursue a career in online marketing or advertising

• Ability to work on a fast-paced, high visibility team

• Ability to work in a virtual fashion with time management and tools such as Skype

• Any knowledge of HTML, CSS and PHP is a plus

This is a paid position. Please send resumes to holly@interactiveswim.com .

Lesson learned

2011-09-27T10:02:00.000-07:00

Well, if you noticed that the look of our blog has changed, that's because I accidentally deleted about six months of posts. I checked on one draft to delete it and somehow a number of other posts were deleted. Haven't figured out how to recover them so if you have any ideas, please let me know. In the meantime, I'll just move forward and be more careful about future deletions :-)
Cathleen Jones
Associate Professor of Marketing and amateur blogger

Valentine's Day Photo Booth Benefits AMA Saves Lives nationwide initiative

2011-02-10T13:20:00.000-08:00

Robert Morris University

American Marketing Association

VALENTINE’S DAY PHOTO BOOTH!!

February 14th

11:00am-1:00pm

Nicholson Center 3rd Floor Across from the Admissions Office

$2 per person

Get your picture taken with your friends or significant other!

Help the AMA student chapter save lives

2011-02-03T20:04:00.000-08:00

Could you please share this with everyone you know?! And put it on the blog, facebook and anywhere else?!

We entered a video competition for AMASavesLives to promote organ donation and need views in order to win! Please share this link with all of your friends and family!

http://www.youtube.com/watch?v=Tv2R28gGhb8

Thanks so much!

--
Candice Dougherty
VP of Communications
American Marketing Association
Robert Morris University
cldst16@mail.rmu.edu
412-608-4661

International Conference Acceptance

2011-02-02T13:55:00.000-08:00

Dr. Dean Manna and Dr. Gayle Marco recently had the following paper accepted by the 2011 New Orleans International Business & Economics Conference to be held at the New Orleans Marriott, French Quarter, New Orleans, Louisiana, March 14-16, 2011:

"Sustainable Markets: Case Study Of Toyota Motor Sales, U.S.A., Inc."

There are expected to be several hundred participants from around the world, including university professors, academics and business professionals, providing networking possibilities.

This proposal was co-authored by two RMU students: Sara Meier and Brittany Khalil.

Dr. Manna will be presenting this paper at the conference in March.

2011-01-17T12:51:00.000-08:00

The AMA is selling School of Business t-shirts $12 for students and $15 for faculty/alumni. We will be selling them in the cafeteria Tuesday-Friday (1/18/11-1/21/11).
Alumni who wish to purchase t-shirts should contact Dr. Maher maher@rmu.edu

SOCIAL MEDIA INFORMATION

2011-01-17T12:33:00.000-08:00

Get connected to RMU students, faculty, and alumni. Also, get updates, information about events, and job and internship postings.
Marketing Students
Blog: http://www.rmumarketing.blogspot.com/
Facebook Page – link is on the blog
Twitter: @RMUMarketing
Linked In: RMU Marketing
SBUS Students
Blog: http://www.rmusbus.blogspot.com/
Facebook ID: RMU SBUS
Twitter: @RMUSBUS
Linked In: RMU SBUS

AMA Mixer Event

2011-01-12T13:59:00.000-08:00

The new year brings about fresh starts, new resolutions, and a Pittsburgh AMA's Winter Mixer! Come out of the cold and celebrate the start of the new year with Pittsburgh's finest marketers at the Grand Concourse!

Cost is $20. Two drink tickets and appetizers will be included with admission. In addition, the Grand Concourse's full bar and menu will also be available.

Don't miss your chance to come out and network with the Pittsburgh AMA in style!

WHEN: Friday, January 14, 2011 5:30 p.m. - 7:30 p.m.
WHERE: The Grand Concourse
100 West Station Square Drive
Pittsburgh, PA 15219

REGISTER FOR OUR WINTER MIXER NOW!

WALK-INS ALSO WELCOME!

2010/2011 SPONSORS:
HJ Heinz /Pipitone Group / PPG / Comcast Spotlight / Pittsburgh Business Times
Ditto Document Solutions / Hughie's Audio Visual Productions / JA Interactive
Email Marketing by BrandMill

International Marketing Panelists

2011-01-12T13:46:00.000-08:00

A number of business men and women with international experience served as panelists in Dr. Jones' International Marketing class - Fall 2010. The students focused on developing a marketing plan to introduce an American product into Poland. Below is a brief bio for each panelist.

From l to r: David Campbell, Alicja Bialczak, Chad Fleeger, Peter Freymark

From l to r: Nathan Harsch, Alicja Bialczak, David Campbell

ALICJA BIALCZAK

Alicja Bialczak is a native of Gdansk (pronounced dansk), Poland. She graduated from RMU with an MBA and she currentl works for FedEx.

DAVID CAMPBELL

David Campbell spent 20 years as the Export Sales department for Horsehead Corporation/Zinc Corporation of America (the current name of the company and the name prior to a bankruptcy led buyout in 2004). He was the entire department. Horsehead is the world’s largest recycler of zinc and the largest U.S. zinc smelter. His responsibilities included: sales, customer service, technical service, credit, transportation, packaging and keeping his bosses from going to jail for violating U.S. or international laws. He has spent 50 of his 60 years in sales including international sales. His education is a B.A. in English from Clarion University and an MBA in Management from RMU.

CHAD FLEEGER

Chad Fleeger is a consultant with Accenture, a position which requires a great deal of interaction with companies all over the world. He graduated from RMU with a degree in Marketing and Management. While at RMU he spent a semester studying abroad in France and was a graduate of the International Honors Program.

PETER J. FREYMARK

Peter Freymark has held numerous jobs in various international areas including: biomedical, health care, custom engineering of capital products, and material distribution. He has held positions such as being a vice chair on a board of directors, vice president, CFO, CIO, program project director, and international consultant. Peter Freymark has been involved in projects all over the world, including a number of projects in the Middle East, including Saudi Arabia.

NATHAN HARSCH
Nathan Harsch is an International Trade Specialist with the U.S. Commercial Service - Pittsburgh

The U.S. Commercial Service is the export promotion agency of the U.S. government, serving under the U.S. Department of Commerce, International Trade Administration. The Pittsburgh office is part of a global network of offices in over 100 major U.S. cities and 150 locations overseas housed within our Embassies and Consulates. It serves as an export assistance center for Western and Central Pennsylvania companies and jointly works with the Philadelphia and Harrisburg export assistance centers serving the needs of Pennsylvanian exporters. With an international network comprised of U.S. wide Trade Specialists and in-country Commercial Officers and Commercial Specialists, supported by a Washington D.C. staff of Industry and Country Specialists, the U.S. Commercial Service is in a unique position to serve the needs of U.S. exporters.

Mr. Harsch has served as an International Trade Specialist stationed in the Pittsburgh office since 2007, covering the industry sectors of aerospace and defense, information and communication technologies, safety and security products, and franchising. In this capacity, he regularly address the exporting needs of companies in 31 of the 67 counties of Pennsylvania and provides assistance to companies in export counseling, foreign market intelligence, business matchmaking, advocacy and commercial diplomacy.

During Mr. Harsch's tenure with the Commercial Service, he has also worked on numerous executive level trade missions, either through co-leading American delegations or arranging in-country U.S. exhibitor services.

Mr. Harsch received a B.A. in International Relations and and a M.A. in Social and Public Policy, both from Duquesne University in Pittsburgh, PA.

Marketing Research Presentations

2011-01-12T13:29:00.000-08:00

Dr. Jones' Marketing Research class presented the results of their research project on understanding retention at RMU and the School of Business (SBUS). They presented their recommendations to a group of faculty and administrators who are currently on the SBUS retention committee.

Presentation Attendees:
from l to r: Dr. David Budziszewski, Dr. Dean Manna, Dr. Derya Jacobs, Dr. Kurt Schimmel, Dr. Darlene Motley, Dr. Denis Rudd

Fall 2010 International Marketing Presentations

2011-01-05T13:54:00.000-08:00

Students in Dr. Jones' Fall 2010 International Marketing classes presented their projects to International business people who provided feedback to the students. They also shared experiences from their time working in international business. The student projects were about introducing an American product into Poland.

Holiday Job Opportunity

2010-12-02T21:35:00.001-08:00

Greetings Dr. Manna,
I hope you had an enjoyable Thanksgiving weekend. I wanted to check in
and ask a favor. Our business at the Robinson Towne Center Buckle is
doing very well. We have an opportunity to employ some seasonal
students that may be in need of some extra holiday cash. If you would
be so kind as to spread the word I would be grateful. If students have
interest please have them contact me at denny.mcdonnell@buckle.com
Thank you for your support. Have a great holiday season.
Best,
Denny McDonnell
District Manager
Buckle

AMA Speaker - Monday, November 15 2010

2010-11-13T11:57:00.000-08:00

AMA Speaker - Kevin from Devotte

Monday November 15th
5:00 p.m.
Hale 209

Kevin will be speaking about Devotte which is an iphone and Android application that allows people visiting a restaurant or a small business to post on facebook or twitter what they are doing and then they earn rewards for doing so.

He is conducting a focus group to hear what we think of the application. There is also a potential internship available!

Dr. Maher's halo shines at the Faculty Retreat

2010-10-25T21:11:00.001-07:00

AMA Speaker, Meeting, and Pizza!! - October 12th

2010-10-11T09:59:00.000-07:00

AMA SPEAKER & PIZZA EVENT

Mike Pace from ADP

Tuesday October 12th

5:15 in Hale 207

Mike Pace will be speaking during our member meeting!

AMA Speaker - Monday, October 4th

2010-09-29T12:06:00.000-07:00

American Marketing Association

--------------------------------------------------------------------------------

AMA SPEAKER EVENT

Natalie and Crystal from PNC

Monday October 4th

8:30 p.m. in the Food Court

Natalie Cooper and Crystal McDonald are coming from PNC to give advice and will also be at the career fair! They are specifically looking for potential interns.

Dr. Maher's students learn NVivo software

2010-09-29T11:55:00.000-07:00

AMA Mixer at Consol Energy Center

2010-09-23T13:59:00.001-07:00

Join the Pittsburgh AMA and top marketing professionals as we kickoff the fall lineup of events at the CONSOL Energy Center.
Learn about CONSOL Energy's local branding initiatives while enjoying drinks, hors d'oeuvres, a silent auction and lively networking at one of the hottest new venues in Pittsburgh.

Wednesday, September 29, 2010 - 5:30 p.m. to 8:00 p.m.
CONSOL Energy Center, Upper Concourse

Jerry Richey, EVP and Chief Counsel at CONSOL Energy, will be speaking about the branding challenges of their increased local presence. Admission price also includes two drinks, hors d'oeuvres and a tour of CONSOL Energy Center. A silent auction featuring Penguins and Pittsburgh sports memorabilia will take place throughout what promises to be a memorable night!

Silent Auction Items Include:

Dan Marino signed 16x20, Evgeni Malkin signed jersey, Evgeni Malkin signed jersey collage, Franco Harris signed football, Heath Miller signed 8x10,
Hines Ward signed jersey # collage, Jack Lambert signed 16x20,
James Harrison signed 8x10, Joe Greene signed Coke Photo,
Marc-Andre Fleury signed 16x20, Max Talbot signed 16x20,
Rashard Mendenhall signed jersey, Sidney Crosby signed jersey,
Terry Bradshaw signed football, and Troy Polamalu signed jersey

$40 - Members/$65 - Non Members/$30 - Students (with valid I.D.)

To register visit http://www.amapittsburgh.org/

Jerry Richey is Executive Vice President of Corporate Affairs and Chief Legal Officer of CONSOL Energy and CNX Gas Company. In that role, Mr. Richey oversees the legal function at Consol Energy.

In addition to these responsibilities, Mr. Richey leads the Government Relations, Investor Relations, Public Relations and Human Resources efforts of the company.

2010/2011 SPONSORS:
.
HJ Heinz /Pipitone Group /.PPG /.Comcast Spotlight / Pittsburgh Business Times.. .
Ditto Document Solutions / Hughie's Audio Visual Productions / JA Interactive
Email Marketing by BrandMill

Next Meeting of the AMA

2010-09-23T13:54:00.000-07:00

American Marketing Association

Next Meeting:

Tuesday, September 28th

Hale 207 at 5:15 p.m.

AMA Car Wash - Saturday

2010-09-23T13:51:00.000-07:00

Come support the American Marketing Association!!!

CAR WASH

Saturday, September 25th

10-2 at Walgreen's on University Blvd.

AMA Speaker - September 20, 2010

2010-09-19T18:28:00.000-07:00

FIRST FALL SPEAKER

David from Optimal Brand Development
Monday, September 20, 2010
8:30 p.m. in the Food Court

Optimal Brand Development has Internship Opportunities

Sponsored by the RMU American Marketing Association

Internship Opportunity with ChemImage Corporation

2010-09-02T16:26:00.000-07:00

Marketing Intern Job Description
Company Description
Chemlmage Corporation is a technology company that develops, manufactures and markets high performance scientific instrumentation and provides analytical services to analyze various types of materials. The strategic focus at Chemlmage is centered on solution development, which is based on unique knowledge, comprehensive and application experience with material characterization technology known as Chemical Imaging.
ChemImage develops turnkey instrumentation for the forensic industry and stat- of-the-art technology platforms used for defense and security applications. In addition, analytical services and consulting are provided to the pharmaceutical, forensic and material science industries. ChemImage also houses a biomedical research group dedicated to developing a Raman chemical imaging diagnostic tool to assist with determination of cancer progression.

Job Description
ChemImage is seeking a marketing intern who is available on site for at 20+ hours per week to assist with activities including:
• Tradeshow planning for Q3-4, reviewing 2011 tradeshow options
• Event planning – Special Interest Group for Q1 2011
• Collateral development for ChemImage and new services company called Gateway Analytical
• Email marketing for e-newsletters, tradeshow announcements, landing page copy
• Review and analysis of metrics of email and landing pages
• Social media marketing implementation
• Support of marketing research – searching and reviewing secondary information sources

Qualifications:
• At least 2 years of education toward bachelor’s degree with a concentration in marketing
• Excellent people skills and an upbeat and enthusiastic attitude
• Requires strong written and verbal communications
• Strong organizational skills and keen attention to detail
• Strong computer skills
• Superior professionalism and judgment
• Ability to effectively handle a variety of assignments simultaneously
• Does not require technical knowledge, training will be provided as required for job function

Resumes and cover letter should be emailed to Linda Batykefer, Marketing Manager, at batykefer@chemimage.com .

Advisory Board Meeting

2010-08-28T18:44:00.001-07:00

Spring Advisory Board Meeting 2010

Internships available

2010-08-12T07:10:00.000-07:00

CHARTIERS FABRICATING & POWDER COATING

INTERNSHIP DESCRIPTION
Position: Marketing Intern (Focus on marketing, market research and analysis)
Location: Downtown Coraopolis
Duration: Fall 2010

OVERVIEW
Are you interested in a career in marketing? Then this is the perfect opportunity for you! This Marketing Internship offers you the chance to earn college credits while gaining excellent brand marketing experience. In addition, you will gain this experience while working in the fun and rewarding environment.

COMPANY DESCRIPTION

Chartiers Fabricating & Powder Coating™ offers complete metal design, fabrication and finishing. Our 77,000 sq. ft. facility is located in downtown Coraopolis, PA, houses a comprehensive metal fabrication shop, giving us the ability to fabricate a wide variety of projects in one location.

We have more than 20 years of experience designing and manufacturing:
Point of Purchase Displays
Custom Wire Products
Industrial Machine Parts
Decorative Pieces
Shelving

Chartiers Fabricating & Powder Coating, is a wire fabrication specialist with the most technically advanced wire bending, forming, and welding equipment available.

POSITION DESCRIPTION

Intern will gain experience in the following key areas of marketing:

- Brand Awareness (i.e. online campaigns, e-marketing, blogging strategies, social media advertising, Search Engine Optimization strategies, etc.)
- Marketing Analysis & Research (i.e. industry research, competitor analysis, market analysis, market trends, prospecting techniques research, database management, etc.)
- Intern may also perform additional administrative tasks.

BENEFITS

- Experience: Interns will gain valuable brand marketing experience through promotional programs and marketing implementation.

- Cash Stipend: Stipend will be paid per month.
- Potential College Credits: The intern is responsible for ensuring college credit requirements are met.

LENGTH AND HOURS OF INTERNSHIP
- Start Date: Immediately “Summer Internship” effective immediately.

- Commitment Length: Through end of fall 2010
- Hours: Average 24-40 hours/week. (Hours may be adjusted to meet school credit requirements.)

QUALIFICATIONS
- College student studying marketing, business, communications or related field
- Ability to work in a fast-paced, high-demand environment
- Outstanding interpersonal communication skills
- Confidence to share ideas and the ability to grasp new concepts quickly
- Minimum 2.5 GPA
- Must be enthusiastic, highly organized, self-motivated, be able to demonstrate leadership and problem solving skills, and be passionate about marketing and market research techniques

COLLEGE CREDIT
The Marketing Internship is a standard program the responsibility of the intern and their advisor to ensure college credit requirements are met.

TO APPLY
Qualified applicants should send a resume and cover letter to guillermo@chartiersmfg.com Please include school name in subject line.

APPLICATION DEADLINE: Effective Immediately.

Summer International Marketing Class with Dr. Jones

2010-08-12T07:01:00.001-07:00

Internation-al Business Panelists (from l. to r.) Ted Popovich, Linda Jansen, Michael Malloy

Spring 2010 Consumer Behavior Class with Dr. Maher

2010-05-20T09:29:00.001-07:00

Students did consumer research for Panera Bread. They collected over 800 surveys in store locations and made recommendations to grow the market.

Stephanie Lubawski analyzes the blog and website

2010-05-18T07:56:00.001-07:00

Dr. Manna, Stephanie Lubawski

From l to r: Dr. Manna, Stephanie Lubawski, Norm Schnurr

Stephanie worked with Professor Schnurr to evaluate both the Marketing blog and the Marketing page on the RMU website. She discussed likes and dislikes and made suggestions for improving both. Look for those changes to be implemented soon.

Do you have any suggestions? You can post them here as a comment or email us at RMUMarketing@gmail.com

RMU Marketing Department

2010-05-10T15:47:00.000-07:00

Front (from l to r) Kurt Schimmel, Norman Schnurr, Dean Manna

Back (from l to r) Richard Mills, Yanbin Tu, Gayle Marco, Cathi Jones, Jill Maher, Dennis Rudd, Yun Chu, Steven Clinton, Sam Karadag

AMA Award Winners

2010-05-10T15:45:00.001-07:00

Marshall Davis, Edward Kaikai, Shannon Glantz, Candice Dougherty, Kally Zekahy, Marisa Taylor, Cassie Schneider. Joe Kramer in front.

SBUS Picnic Pictures Uploaded

2010-05-10T15:38:00.000-07:00

Check out the pictures of the SBUS picnic on Facebook. See the link to Facebook on the right.

Panelists Critique Student Presentations

2010-05-10T14:07:00.001-07:00

From l. to r.: David Campbell, Dr. Michael Malloy, Dr. David Dietrich

From l. to r.: David Campbell, Dr. Peter Freymark, Ted Popovich

Bios of Speakers:

DAVID CAMPBELL

David Campbell spent 20 years as the Export Sales department for Horsehead Corporation/Zinc Corporation of America (the current name of the company and the name prior to a bankruptcy led buyout in 2004). He was the entire department. Horsehead is the world’s largest recycler of zinc and the largest U.S. zinc smelter. His responsibilities included: sales, customer service, technical service, credit, transportation, packaging and keeping his bosses from going to jail for violating U.S. or international laws. He has spent 50 of his 60 years in sales including international sales. His education is a B.A. in English from Clarion University and an MBA in Management from RMU.

MICHAEL MALLORY, Ph.D. Founder and CEO
Dr. Malloy grew up in Pittsburgh, Pennsylvania but lived extensively throughout Latin America. As a young man he traveled and worked in Europe. He graduated Summa Cum Laude, Phi Beta Kappa,from the University of Pittsburgh in 1988 and went to Indiana University for graduate school,receiving two Masters Degrees and a Doctorate Degree in International Affairs.
Dr. Malloy began his career as a professor of international affairs and taught at several universities. He became the Associate Director of the Center for West European Studies and the European Union Center at the University of Pittsburgh where he managed the Centers’ day-to-day activities while developing all programs including business outreach. In 1999 Dr. Malloy left academia and became a partner in a telecommunications services company, Warner Telecomm. As the President he developed its capabilities as a full service telecommunications company via innovative partnering strategies. Warner Telecomm grew from a regional company, to one active nationally as well as internationally. During this period Dr. Malloy served as the Chair of the Western Pennsylvania District Export Council (WPADEC). Appointed directly by the Secretary of Commerce, the DEC mission is to help regional businesses export their products. Dr. Malloy has served as the Vice-Chair of the DEC
National Steering Committee. Through these activities Dr. Malloy came to realize his passion for helping US businesses to become internationally active and to become globally competitive. Determined to focus all of his time and efforts to help businesses compete in the Global, Internet Economy, Dr. Malloy sold Warner Telecomm and created Quantum Leap Resources and IntellaCore during 2004. Quantum Leap Resources is a company dedicated to providing ‘best-in-class” Internet and
communications services and IT support to business around the world. IntellaCore is the world’s foremost leader in assisting companies to become globally competitive.
IntellaCore provides complete support to companies to assure their growth and profitability in today’s global, internet, economy.
In partnership with business organizations around the world IntellaCore engages and works with businesses in regional initiatives. IntellaCore assists companies to become globally competitive and to grow regionally, nationally, and if appropriate internationally, by finding them the market information they need, by connecting them to the right people, and by providing them with the right resources and Internet services in order to grow, to compete, and to innovate in today’s Global,
Internet, Economy.
Dr. Malloy is trained and accredited by the Institute for Independent Business, an international accreditation body of over 4,000 senior business executives world-wide, and is a certified by FastTrac entrepreneur training of the Kauffman Foundation of Kansas City. Dr. Malloy sits on the Board of The Greater Pittsburgh Sister Cities, and is active in various business organizations. “Well run SMEs, internationally active, creating good jobs, with qualified people to excel in these
jobs”. This vision is the goal that all of Dr. Malloy’s initiatives will strive to achieve.

TED M. POPOVICH

Health & Wellness, Academics, Intercultural Communications, Global Business

Mr. Popovich is a YMCA Health & Wellness Coach who educates members on the proper cardiovascular and strength training methods for improving physical fitness. He holds certifications in Cardiopulmonary Resuscitation (CPR), Automated External Defibrillator (AED), and First Aid. In addition, he is a working board member of the Group Against Smog and Pollution (GASP) a non-profit citizens’ group in SW Pennsylvania working for a healthy, sustainable environment. He is certified as a Visual Emissions Evaluator.

In 1968 Mr. Popovich began his business career with Westinghouse Electric International Company, New York, NY as a sales engineer; a highlight during that time was the securing of the total electrical equipment package for Companhia Vale do Rio Doce’s green field iron ore crushing plant in Brazil. Next as a district sales manager with Rockwell International, New Haven, CT he re-invigorated the northeast region, which had been absent a sales presence and sufficient product supply. Mr. Popovich joined the Lord Corporation, Erie, PA for five years which was highlighted by the largest commercial order in the company’s history for elastomeric track fasteners for the Washington Metro system. At the Hilliard Corporation, Elmira, NY: he became a general manager during which time a significant filtration equipment order was secured for General Electric gas turbines for the Trans-Siberian Gas Pipeline project

In 1986 Mr. Popovich joined Corning Incorporated, Corning, NY as a North American sales manager in the Technical Products Division. He rationalized core business products and boosted profitability for a variety of OEM applications and grew embryonic businesses (i.e. flat glass, optical disc,) for launching into stand-alone businesses

From 1990-1996 Mr. Popovich was the Asia Pacific business development manager for Corning Optical Fiber. He developed optical fiber business on a grass roots level in the key markets of Japan, Taiwan, China, SE Asia and India. resulting in significant market share positions and high profitably. During that time, he directed an international organization redesign for Asia in concert with a leading consulting firm.

In 1997 Mr. Popovich was named business process development manager for Corning Optical Fiber and developed and deployed long term supply agreements and protocols specifically tailored for Asia and the international market.

From 1998-2000 he was appointed the optical fiber Commercial Operations Director for Corning China. As an expatriate in Hong Kong, Mr. Popovich successfully led the Greater China team during a critical growth period and management transition period. Subsequently, he returned to Corning, NY where he finished out his career as Asia operations manager in 2003, compliments of the dot-com bubble bursting.

After early retiring from Corning Incorporated, Mr. Popovich transitioned into instructing and training on intercultural communications issues as: a guest lecturer and “Visiting Executive” at the Katz Graduate School of Business, University of Pittsburgh; “Area Expert” on China for Cendant Intercultural programs; Leadership Skills Program workshop on China at Cornell’s Johnson School; Heinz Corporation; Carnegie Mellon University’s Heinz School.

From 2005-2007 he was an instructor for .Rochester Institute of Technology’s Center for Multidisciplinary Studies and its partner schools the American University in Kosovo (Pristina) and American College of Management. & Technology (Dubrovnik)

Mr. Popovich was an appointee to the United States Department of Commerce District Export Council, a former member of the United States China Business Council and a past member of the American Chamber of Commerce in Hong Kong.
He is a past president and founding board member of the Finger Lakes Chapter of the American Marketing Association,

He holds a bachelor’s degree in engineering from Case-Western Reserve University.and an MSHD from Rochester Institute of Technology. Mr. Popovich attended executive education programs at the Center for Creative Leadership, the Garvin School of International Management, and the Intercultural Communication Institute.

PETER J. FREYMARK

Your professional business advisor, consultant, project executive for unique and interim engagements requiring inter-disciplinary/functional, multi-markets, multi-cultural and international experiences and successes.

EXPERIENCE AND QUALIFICATIONS SUMMARY

Markets

• Engineered capital projects
- new and upgrade
• Biomedical projects
- diagnostic services
• Healthcare projects
- hospital start-ups
- support services
• Material projects
- service centers
- new product development
• Teaching & seminar projects

Organizations
• Owners/customers
- private, public, joint ventures
• Types
- industrial, service, education
• Sizes
- medium, large, emerging
• Structures
- functional, bus. unit, matrix, hybrid

Positions

• Vice Chair/ Member Board of Directors
• Vice President and CFO/CAO/CIO
• Division Officer
• Interim Executive
• Program/Project Dir./Mgr.
• Advisor
• Consultant
• Instructor/Mentor

Phases

• Start-up
• Entrepreneurial
• Turn-around, Transition
• M&A, Business Combination
• Strategic Alliance
• Established Operation

Areas

• USA
• Europe
• Central America
• Middle East
• Australia
• Far East

Functions

• Strategy/Business Planning
• Operational Integration
• Finance & Administration
• Information Services
• Contr. Negot. & Tech. Trsf.
• Teaching & Mentoring

1990- Current Peter J. Freymark & Associates President

1988-1990 American Bridge Company Vice President, CFO/CAO/CIO

1987 Witikar Saudi Arabia Ltd. Interim Director, Consultant

1983-1986 HCA Mideast Ltd. Director – Fin/Adm, Spec. Proj., Consulting

1963-1983 Pittsburgh Des Moines Corp. Vice President, CFO, CIO, Project Manager

KEY ATTRIBUTES

· Inter-disciplinary background (operations, IT, financial, strategic) to analyze complex problems, in concept and detail, assess resources/technologies, then implement situation-tailored, innovative, pragmatic solutions

· Commitment to excellence and sensitivity to respond flexibly to the ever changing requirements of market-driven organizations in different sectors and niches in the USA and internationally

· Reputation as a professional, take-charge executive pursuing goals with tenacity, and as a people oriented team player, track record of developing lasting relationships, inside and outside the company

SELECTED ACCOMPLISHMENTS

BIOMEDICAL

· Developed the strategy and lead the engineering-medical project team from three continents to completely rebuild and flawlessly commission two hyperbaric medical facilities on military bases in the Middle East. Acceptance by U.S. authorities to ASME-PVHO standards. Scope of work included extensive customer training and unusual documentation requirements.

· Conceptualized the proposal approach and structure for an advanced aerospace medical institute with the mission to evaluate, select and monitor personnel and equipment. Guided the international project team of medical, physiological and engineering professionals to develop the specifications for a global multi-year project and was selected to make the presentation to the Far East customer.

· Recognized the need and requirement/cost benefits for the synergistic arrangements between the health care deliverors, scientific community, and other relevant commercial organizations. Developed the alternative business strategy for a state of the art specialty reference laboratory for genetic screening.

HEALTHCARE

· Conceptualized and implemented a customized short and intermediate term comprehensive strategy for a major medical services project in the Middle East with the primary missions of obtaining JCAH accreditation and concurrently doubling to 500 in-patient bed capacity. Lead the inter-disciplinary and multi-cultural team in the ad-hoc combination of quality assessment, accreditation preparation and business development.

· Introduced tracking systems from A & E (architecture and design) through operations to ultimate delivery and acceptance in an 860 university hospital in the Middle East. Span of operations covered 3 continents.

· Re-engineered the financial/administrative procedures to meet the revised operating and other environmental requirements. Interfaced with Middle Eastern Government client’s Supervisory Board.

CUSTOM ENGINEERED CAPITAL PROJECTS

· Conceptualized the multi-stage information technology plan, lead the development, and implemented the modules to capture the operating and financial data for unique or customized projects, up to several hundreds at any one time concurrently in operation, with functions ranging from design, drawings, procurement, fabrication, subcontracting, assembling-erecting for purposes of project, operating and financial management. Previously served as project manager guiding the concurrent operations of facilities/structures in over 70 sites from 6 plants with 1900 employees.

· Designed and implemented a plant floor control system for a start-up facility for a special purpose project, identifying probable future schedule/cost overruns, and therewith avoiding operational and financial disaster.

· Lead business teams, or served as consultant, in the start-up, merger, turn-around, change or restructuring of organizations in the United States, Middle East, Central America, Europe and Far East. Provided professional management and support to on-site local and multi-national teams, including registration and financing arrangements.

MATERIAL DISTRIBUTION

· Provided organizational guidance and financial direction in the complete restructuring and significant expansion to a multi-state steel service center business institution, responding to the wide array of special customers requirements.

International Marketing Presentations - 4/2010

2010-05-10T13:52:00.000-07:00

Groups from Dr. Jones' International Marketing classes presented their marketing plans to a panel of international business people.

Interdisciplinary Project Prototypes

2010-05-08T10:57:00.000-07:00

Check out the RMU blog for a story about the class: http://rmunews.blogspot.com/

Prototype of Ice Away ice scraper

Prototype of Comfort Crutch

Marketing Research students and Engineering students collaborated on an interdisciplinary project. Together they developed ideas for new products. The Marketing Research students researched the ideas and the Engineering students developed a working prototype of the ideas.

Thank you from Tom Herward

2010-05-05T11:04:00.000-07:00

Mr.Schnurr:

Thanks for including Bethlehem Haven and Ambiance Boutique in your advertising class projects this semester. I enjoyed all of the 10 presentations. It was obvious that your students approached the project seriously. I was impressed with how effectively they articulated their ideas and how enthusiastically they defended their positions. They offered some innovative insights from which both organizations can benefit.

Please pass on my thanks and congratulations to your students.
Hopefully, some of your future classes can also help us with some additional refreshing ideas.

Sincerely:

Tom Herward
President, Board of Directors
Bethlehem Haven

Focus on Renewal thanks AMA students

2010-04-23T06:48:00.000-07:00

Robert Morris University Students Show Support For Focus On Renewal

April 20, 2010

Robert Morris University

American Marketing Association (AMA) students hosted a kick-off event at a recent RMU men’s basketball game, where they sold raffle tickets on behalf of Focus On Renewal FOR . Those who purchased a raffle ticket were entered in a free throw contest.

From L to R: Jamie Hayden (RMU AMA member), Justin Bellvia (RMU AMA member), Tricia Zagorski (RMU AMA FOR Chair) and Kelly Zekany (RMU AMA VP of Community Service).

In addition, the RMU AMA chapter won an outstanding community service award for its work with the local nonprofit organization, Focus On Renewal

. Of 298 schools, 10 were chosen for this award!

RMU AMA Chapter wins multiple awards

2010-04-14T11:53:00.000-07:00

It is with great pleasure that I inform you that the Robert Morris University chapter of the American Marketing Association has been recognized as one of the Most Outstanding Collegiate Chapters for the 2009-2010 academic year. Last weekend at the American Marketing Associations 32nd Annual International Collegiate Conference in New Orleans, LA, eight members of the RMU chapter represented the 37 member organization and attended the conference. At the conference, RMU was recognized for Outstanding Chapter Planning, Outstanding Professional Development, and Outstanding Community Service. These awards put the chapter among the Top 8 Collegiate Chapters and the RMU chapter was then recognized as one of the Most Outstanding Small School chapters.
It is with great pride as the advisor to this organization that I make this announcement. The ten Executive Officers have been among some of the very best Ive worked with over the past ten years. These officers are:
Joe Kramer, President
Shannon Glantz, Vice President
Morgan Lesoski
Tricia Zagorski
Cassie Schneider
Marisa Taylor
Ryan Boynes
Brittany Khalil
Kelly Zekahy
Josh Jardine

Students attending the conference were:
Joe Kramer, President
Shannon Glantz, Vice President
Marshall Davis
Cassie Schneider
Marisa Taylor
Kelly Zekahy
Candice Dougherty
Eddie Kaikai

Please join me in congratulating these fine student leaders!

Jill Maher,
Advisor, RMU AMA
Jill Kurp Maher, Ph.D.
Professor of Marketing
Robert Morris University
School of Business
6001 University Blvd.
Moon Township, PA 15108
412-397-3465
maher@rmu.edu
Please note the new phone number.

Cookout - April 27, 2010 12-4 p.m. Rudolf Gardens

2010-04-13T16:22:00.000-07:00

Please RSVP to Maureen Brant at brant@rmu.edu by April 16th.

School of Business Students,

There is only good news at the School of Business as we end the academic year. Recently, RMU's Board of Trustees approved the groundbreaking of our "New Business Building" which will begin in May 2010 around Rudolf Gardens next to Massey Hall.

As the flagship School of Robert Morris University, this building will provide the best technology and the best educational experience for our students in every classroom and study space. This building will be devoted entirely to student learning and research with state-of-the-art technology facilities.

In addition to multimedia lecture classrooms and computer laboratories, the building will house the PNC Trading Center, the U.S. Steel Videoconferencing and Technology Resource Center and Allegheny Technologies Global Business Library. The PNC Trading Center will replicate for students the experience of working on the floor of the New York Stock Exchange. The U.S. Steel Videoconferencing and Technology Resource Center will allow us to provide for students the experience with technologies that corporations use in their daily business conducts. The Allegheny Technologies Global Business Library will provide our students with information resources as well as a comfortable and sophisticated study and research space for individual study and for team projects that are an integral part of our curriculum. This new building will be a signature building on our campus and it will be a transformative facility that will move our Business School and our University to another level.

In celebration of your new home and your accomplishments in this academic year, Business Faculty and I invite you to join us for a cookout on April 27, 2010, 12:00 p.m. - 4:00 p.m., Rudolf Gardens. You may stop by at anytime during this time period. This is scheduled during the finals week to allow you to enjoy a meal served by us in the School of Business. Please RSVP to Maureen Brant at brant@rmu.edu by April 16th.

I look forward to seeing you on April 27th.
Derya A. Jacobs, Ph.D.
Dean and Professor
School of Business
Robert Morris University
Massey Hall 206
6001 University Blvd.
Moon Township, PA 15108
(412) 397-5858 (phone)
jacobs@rmu.edu

Pictures - AMA Marketing Career Fair at RMU (4/12/10)

2010-04-13T15:54:00.001-07:00

One Speaker - Final AMA SpeakerS - Wednesday, April 14th

2010-04-08T17:24:00.000-07:00

Note: Chaz Kellem has had to cancel. Eric Slomer will still be presenting on Wednesday.

This upcoming Wednesday, April 14 at 8:15pm and 9:00pm in Hale 301, in a joint effort between the American Marketing Association and the Sport Management Association, there will be TWO Speakers in ONE night! Eric Slomer will be speaking to students about his career at Federal Home Loan Bank and Robert Morris University. Mr. Slomer is the Manager - Marketing and Bank4banks for the Federal Home Loan Bank as well as a part-time literature professor here at Robert Morris University.
Also, Chaz Kellem will be coming to Robert Morris University to speak to students about his career and inspirational life. Mr. Kellem is the Manager of Diversity Initiatives of the Pittsburgh Pirates. Mr. Kellem is also the General Manager of the Pittsburgh Colts, the city's oldest and most successful minor-league football team. Please take advantage of these great opportunities to hear about Mr. Slomer & Mr. Kellem's remarkable careers in management, marketing, sales, and public relations. Mr. Kellem will also be speaking about both internship and job opportunities with the Pirates and Colts.
As always, thank you very much for your time and continued support!

Joe Kramer

--
Joe Kramer | Robert Morris University
President | American Marketing Association
VP of Professional Development | Sport Management Association
jrkst22@mail.rmu.edu | 412.779.7279

AMA RMU Marketing Career Fair

2010-04-05T14:28:00.000-07:00

AMA RMU Marketing Career Fair
Monday April 12th
2:00 to 4:00 p.m.
International Suite - Sewall Center

There will be about 20 companies attending. Some of them are hiring while some of them are just there to provide students with information about various businesses. Some companies that are attending are Prudential Financial, Arthritis Foundation, PLS Logistics Services, Chartiers Country Club, W.K. Merriman, Covelli Enterprises, VJ Events, and many more.

Farewell to Chuck Van Ryn

2010-03-30T19:35:00.000-07:00

CHARLES R. VAN RYN

Charles (Chuck) Van Ryn taught Marketing at RMU for many years, mainly at the Pittsburgh Center. He was well known for his sense of humor and his rapport with his students and his colleagues. Although retired, he remained actively interested in RMU, attending events such as the Faculty/Staff Christmas Party and the 20 year club dinners. Chuck Van Ryn will be greatly missed.

Obituary from the Pittsburgh Post Gazette March 30, 2010

VAN RYN CHARLES R.
Age 67, of McCandless, passed away on Monday, March 29, 2010. Husband of the late Judith C. (Carraher); brother of Dolores (Charles) LeGrand, Ilona Van Ryn, Denise (Gary) Schnelle, Deborah (Mark) Connors and the late Shirley (the late Sonny) Rodgers; also survived by many nieces and nephews. Chuck was a retired marketing professor at Robert Morris University and he was an avid Nascar fan. Friends will be received on Tuesday from 7-9pm and Wednesday from 2-4 and 7-9pm at the H.P. BRANDT FUNERAL HOME, INC., 1032 Perry Hwy., Ross Twp. 412-364-4444 where a funeral service will be held on Thursday at 11am. In lieu of flowers the family requests donations to the Multiple Myeloma Research Foundation/MMRF, 383 Main Ave., Fifth Flr., Norwalk, CT 06851.
http://www.brandtfuneralhome.com/

AMA Speaker - March 31st - Chad Fleeger

2010-03-28T13:23:00.000-07:00

The American Marketing Association will be hosting another speaker for the Spring semester. The speaker is Chad Fleeger (pictured on the right) who is an RMU graduate. Mr. Fleeger has worked for Metalsite, FedEx, Freemarkets, UEC Technologies (Division of US Steel), Bayer, and currently works for Accenture Management Consultant. He worked in fields varying from sales to international supply chain management optimization.
Speaker: Chad Fleeger
Date: Wednesday March 31, 2010
Time: 8:00 p.m.
Location: Cafeteria

--
Ryan Boynes
-----------------------------------------------------
Robert Morris University
Health Club Assistant Manager
American Marketing Association - Vice President/Professional Development
412-498-6491

AMA/Sport Mgt Assoc. Speaker - March 30th

2010-03-25T20:45:00.000-07:00

This upcoming Tuesday, March 30th at 9pm in Hale 301, in a joint effort between the American Marketing Association and the Sport Management Association, Marc Smith will be coming to Robert Morris University to speak to students about his career at one of the most prospering YMCAs around the world. Mr. Smith is the Senior Director for Youth, Teen & Family at the Sewickley Valley YMCA. Please take advantage of this great opportunity to hear about Mr. Smith's career in corporate America and the nonprofit sector.
Best Regards,
Joe Kramer

--
Joe Kramer | Robert Morris University
President | American Marketing Association
VP of Professional Development | Sport Management Association
jrkst22@mail.rmu.edu | 412.779.7279

Marketing Research Presentations - Spring 2010

2010-03-25T20:38:00.000-07:00

Senior Finance Manager Larry E. Nolph reviewed Marketing Research Presentations on Friday, March 19th. The students were presenting the research results for two new product concepts. These concepts were developed in conjunction with a class of engineering students. Based on the research results Mr. Nolph chose which of the two proposed concepts would go into development. The engineering students will now develop a prototype for the winning concept and present their prototypes in late April.

AMA Professional Chapter Digital Marketing Summit

2010-03-25T09:17:00.000-07:00

Pittsburgh American Marketing Chapter
3rd Annual Digital Marketing Summit
Thursday, April 8, 2010

Find out how experts piece together the Digital Puzzle and learn to master tools such as search engine optimization (SEO), web analytics, video streams, social media, and more!
Hear about how thought leaders are utilizing digital marketing tactics to improve their bottom line.

Hear from our all star line up including:
Jeremy Zimmer, Dir. of New Media, Pittsburgh Penguins

Jeremy oversees electronic marketing initiatives with an emphasis on online and mobile technologies. He graduated from Miami of Ohio with undergraduate degrees in Marketing and Information Systems and completed his MBA at the University of Kansas.

Stay tuned to learn more about our other speakers:
Peter Goldstein, VP of Sales & Business Dev., Mixpo
Scott Calise, Sr. Mgr. of Digital Research, MTV Networks

Thursday, April 8, 2010 - 7:30 a.m. - 11:30 a.m.
Doubletree Hotel, Downtown Pittsburgh
$50 - AMA Member/$75 - Non-Member
$60 - Guest of AMA Member/$25 - Student with valid I.D.
Please register no later than April 5, 2010.

CLICK HERE TO REGISTER NOW! http://guest.cvent.com/EVENTS/Info/Invitation.aspx?e=d4843b1f-66a0-4c66-ba56-d6ff5047e65d

UPCOMING EVENTS

Innovations & Sustainability Luncheon
May 13, 2010
11:30 a.m. - 1:30 p.m.
Doubletree Hotel,
Downtown Pgh

New Member Breakfast
May 20, 2010
8:00 a.m. - 9:00 a.m.
BNY Mellon
500 Ross Street
Downtown Pgh

American Marketing Association - Pittsburgh Chapter P.O. Box 2859 Pittsburgh PA 15230

Celebrating Dr. Jacobs' birthday

2010-03-19T08:38:00.000-07:00

Dr. Jacobs is a presented with a beautiful shovel to use for the groundbreaking of the new School of Business building.

Steelers Speaker - Thursday, March 18th

2010-03-15T08:35:00.000-07:00

This upcoming Thursday, March 18th at 9:30pm in Hale 301, in a joint
effort between the American Marketing Association and the Sport Management
Association, Mike Marchinsky will be coming to Robert Morris to speak to students about his career in marketing and the professional sports
industry. Mr. Marchinsky is the Youth Football/Marketing Manager of the
Pittsburgh Steelers as well as an RMU Alum.

--
Joe Kramer | Robert Morris University
President | American Marketing Association
VP of Professional Development | Sport Management Association
jrkst22@mail.rmu.edu | 412.779.7279

AMA Collegiate Chapter Event sponsored by the professional chapter

2010-03-09T13:54:00.000-08:00

Pittsburgh AMA Spring Marketing Field Trip
Friday March 19th, 2010

See and hear marketing concepts your students are learning in class applied to business problems
Have your students gain a better understanding of how marketing-planning works through real-life examples
Let Pittsburgh marketers teach your students about their research and marketing-planning process

Scheduled speakers are from the following organizations:

The Priory - Hear about how one of Pittsburgh's most exciting hotel and event locations developed their new product

UPMC Health Plan - Learn about marketing in a turbulent environment

Kennywood Park - Marketing an amusement park isn't all fun and games

Schedule:

7:30 am Continental Breakfast
8:00 am Program Begins
12:30 pm Wrap-up

Where: Mellon Board Room - Chatham University Campus

Cost: 3 canned food items per student to be donated to the Greater Pittsburgh Community Food Bank

RSVP: Send an email with the number and names of students attending to: collegiate@amapittsburgh.org

Seating is limited to approximately 80 students, so RSVP promptly.

Due to limited parking on campus, students are encouraged to use the Chatham Shuttle service and/or carpool.

AMA Speaker - March 2nd

2010-02-26T18:56:00.000-08:00

Note: the location has been moved to Hale 201 instead of the cafeteria.

The first AMA speaker event will be on Tuesday March 2nd at 7:00 p.m. Her name is Amy O'toole and she has been in the Hospitality Industry for 30 years primarily working in private city and country clubs. Her positions have included Special Events Coordinator, Membership Marketer, Manager and outside consultant to increase revenue through training staff and marketing ideas. She also developed and runs her own business as a martial arts teacher. Miss O'Toole creates and presents workshops for counselors, at risk children and corporate retreats. A native of Pittsburgh, she moved to Orlando, Florida for 11 years to pursue a business opportunity and has since returned home to her "Black and Gold" city. Amy is currently managing Chartiers Country Club.
The location for this event will be in Hale 201.

AMA Marketing Career Fair

2010-02-21T13:46:00.000-08:00

Mark your calendars!

AMA Marketing Career Fair
Monday April 12th from 12-5.
More details to follow!

AMA and Sports Management Association Speaker - February 24th

2010-02-10T15:18:00.000-08:00

Nicole Kyslinger
Sales Account Executive with the Pittsburgh Penguins
RMU Alum
Wednesday, February 24th
9pm in Hale 301
Co-sponsored by the American Marketing Association and the Sport Management Association
She will be speaking to students about her career in marketing and the professional sports industry. This is a great opportunity to hear about Ms. Kyslinger's career since graduating from Robert Morris University in 2005.

--
Joe Kramer | Robert Morris University
President | American Marketing Association
VP of Professional Development | Sport Management Association
jrkst22@mail.rmu.edu | 412.779.7279

AMA Speakers February 9th (postponed), March 2nd, March 30th

2010-02-05T07:44:00.000-08:00

Tuesday February 9th (This speaker has been postponed.)
7:30 p.m. in the Food Court (cafeteria).

Speaker: John Herington
Title: Director of Sales - Hampton Inn Pittsburgh Airport
Bio: Mr. John Herington is an RMU Alumni. Along with being the director of
sales for Hampton Inn he also teaches a class about leadership at the Dale
Carnegie Course. John will be presenting information about how he became
successful and also teaching about a "conversation stack".

Tuesday, March 2nd
7:00 p.m.

Amy O'Toole has been in the Hospitality Industry for 30 years primarily working in private city and country clubs. Her positions have included Special Events Coordinator, Membership Marketer, Manager and outside consultant to increase revenue through training staff and marketing ideas. She also developed and runs her own business as a martial arts teacher. Miss O'Toole creates and presents workshops for counselors, at risk children, and corporate retreats. A native of Pittsburgh, she moved to Orlando, Florida for 11 years to pursue a business opportunity and has since returned home to her "Black and Gold" city. Amy is currently managing Chartiers Country Club.

Tuesday March 30th
7:30 p.m.
Chad Fleeger - Accenture Management Consultant (RMU Alum)- Location TBD

For more information about these speakers or to suggest other speakers, please contact Ryan Boynes
rrbst7@mail.rmu.edu

SBUS Graduate Students invited to Information/Networking Session

2010-01-25T20:47:00.001-08:00

School of Business Graduate Students,

I'd like to provide you with some exciting updates related to the School of Business. We have an information session scheduled on Tuesday, February 2, 2010, 5:00 p.m. - 6:00 p.m. at the Pittsburgh Center in the Lecture Hall on the 6th floor. There will be other business school administrators and faulty joining me for networking opportunities. I intend to schedule these information sessions periodically in the future. There will be food and refreshments provided and please RSVP to Maureen Brant at brant@rmu.edu by Friday, January 29th if you are interested in attending.

Have a great semester and I look forward to seeing you next week on Tuesday, February 2nd.

Thank You,

Derya A. Jacobs, Ph.D.
Dean and Professor
School of Business
Robert Morris University
Massey Hall 206
6001 University Blvd.
Moon Township, PA 15108
(412) 397-5858 (phone)
jacobs@rmu.edu

Happy Birthday Dr. Schimmel!

2010-01-22T12:27:00.000-08:00

School of Business Faculty bond over Dr. Schimmel's birthday cake.

RMU Professor Meets Ninja Warrior Champion

2010-01-18T10:20:00.000-08:00

Cathleen Jones, Assistant Professor of Marketing, met Makoto Nagano, Grand Champion of Ninja Warrior, in September 2008.

Ninja Warrior (called Sasuke in Japan) is a Japanese obstacle course competition consisting of four extremely difficult stages. Examples of obstacles are:

Jumping Spider - the contestant jumps on a trampoline and has to stick to two walls using only hands and feet; he must then move forward about 20 yards using hands and feet to complete the obstacle
Warped Wall - the contestant must get over a 17 foot wall which bends back on itself
Salmon Ladder - the contestant holds onto a pole and has to jump up rungs of a ladder using only his arms
Shin Cliff Hanger - the contestant moves along a narrow ledge using only fingertips; there are three levels; the contestant must jump to the third level and catch the ledge with his fingertips

The course is so difficult that in more than 20 tournaments only two men have completed all four stages. Makoto Nagano completed the course in 2006 and continues to compete hoping to achieve kanzen seiha (total victory) again.

AMA School of Business T-shirt Sale

2010-01-18T10:10:00.000-08:00

RMU School of Business t-shirts will be on sale January 18th through 22nd.
Sale location: Hale Center 2nd floor
Cost: $15
Sponsored by the RMU AMA Student Chapter

For information about the AMA, contact
Joe Kramer (president)Jrkst22@mail.rmu.edu 412-779-7279
Shannon Glantz (vice president)Smgst22@mail.rmu.edu

Faculty News

2010-01-04T10:54:00.000-08:00

Cathleen Jones, Assistant Professor of Marketing recently had an article published in the Journal of Foodservice Business Research, volume 12, issue 4. The article is entitled:"Taking up space? How customers react to health information and health icons on restaurant menus."

Dean Manna, head of the Marketing Department, was honored with the Distinguished Educator award by the Pittsburgh Chapter of the American Marketing Association.

"Dr. Manna utilizes a pragmatic yet highly motivational and entertaining approach in his classroom instruction and seminars, maintaining a high level of interest while transmitting valuable information with high levels of content. He has published a sales manual on Client Centered Selling for use in the classroom and corporate seminars. His teaching specialty is Professional Selling both at the undergraduate and graduate level. In addition, he has taught marketing and management courses to business executives from the sport-management disciplines in Greece. Dr. Manna’s primary research interest is on Emotional Intelligence and its effects on productivity and morale in the public and private sectors.
Dr. Manna was a past president of the Pittsburgh Chapter of the American Marketing Association. He holds his undergraduate degree in Business from Gannon University, an MBA from the University of Cincinnati, and a Ph.D. from the University of Pittsburgh. Dr. Manna is a University Professor and holds the position of Department Head of Marketing in the School of Business at Robert Morris University. " http://amapittsburgh.org/moy_about.asp

Yun Chu, an Assistant Professor of Marketing, has been appointed vice president/treasurer of the International Conference on Pacific Rim Management of the Association of Chinese Management Educators (ACME) for 2009-2011. The Association of Chinese Management Educators is one of the most prestigious academic assocations among overseas Chinese scholars.

Marketing Research Project Presentations - Dr. Jones' Fall 2009 Class

2010-01-04T09:53:00.000-08:00

Deer Valley Marketing Committee

Chatting with the clients
Discussing the results

Relief!!!

Finished at last!

Reviewing results

Thank yous from the clients

Thanks for all the hard work!

Suggestions for the American Marketing Association

2009-12-08T09:22:00.000-08:00

The RMU student chapter of the American Marketing Association would love hear from you.

What suggestions do you have for speakers for next semester?
Please contact Ryan Boynes with suggestions for speakers.

Ryan Boynes
American Marketing Association
Vice President/Professional Development
412-498-6491
rrbst7@mail.rmu.edu

Also, what activities, programs, etc. would you like to see next semester? Feel free to post them here.

Looking forward to hearing your ideas.

Please feel free to contact these officers if you have any questions or would like to know more about the student chapter of the American Marketing Association (AMA):

Joe Kramer (president)Jrkst22@mail.rmu.edu 412-779-7279
Shannon Glantz (vice president)Smgst22@mail.rmu.edu

International Businessmen Critique Student Presentations for Dr. Jones' Fall 2009 Class

2009-12-07T20:25:00.000-08:00

(From left to right) Chad Fleeger, international consultant for Accenture and RMU alum, Ron Maloney, president and founder of Dynamic Impact Consulting, Kishor Pokharna, president of Global Diamonds

In International Marketing, students presented their marketing plans for introducing a product into India. The panelists asked questions and gave feedback on the presentations and written plans. Many of the students stayed after the presentations to talk with the panelists.

Collegiate Chapter Community Service Grant

2009-12-03T16:09:00.000-08:00

Robert Morris University AMA has been selected to receive a $200 American Marketing Association Foundation (AMAF) Collegiate Chapter Community Service Grant for marketing expenses related to their Focus on Renewal project. The grants are designed to assist AMA Collegiate Chapters in helping nonprofit organizations develop their marketing capacity.

American Marketing Association

2009-11-13T08:21:00.000-08:00

SPECIAL COMMUNITY SERVICE PROJECT

Focus on Renewal and the Little Sisters of the Poor Supply Drive!

The American Marketing Association is partnering with the Office of Student Civic Engagement for a supply drive, and your help is needed!

We are collecting:

· TOILETRIES (soap, shampoo, lotions)

· HOUSEHOLD SUPPLIES (dish detergent, cleansers
and toilet paper)

· NONPERISHABLE FOODS

· CLOTHING(new or gently used). Men’s clothes are
especially needed.

*LOOK FOR COLLECTION BOXES AROUND CAMPUS*

Please feel free to contact these officers if you have any questions or would like to know more about the student chapter of the American Marketing Association (AMA):

Joe Kramer (president)
Jrkst22@mail.rmu.edu
4127797279

Shannon Glantz (vice president)
Smgst22@mail.rmu.edu

Alumni Updates

2009-11-11T11:31:00.000-08:00

Greetings to our Marketing Alumni! We'd love to hear what you are doing and how you are. If you have an update you'd like us to post, please send it to RMUMarketing@gmail.com

Dr. Dean Manna celebrates 25 years as department head

2009-11-05T18:16:00.000-08:00

On Wednesday, October 28th, the faculty of the RMU Marketing department held a dinner at Mario's to celebrate the 25th anniversary of Dr. Dean Manna's tenure as department head. Dr. Manna was presented with a gift basket and sheriff's badge. Here's wishing him 25 more years as department head :-)