Thursday, September 5, 2013

SBUS Social Media Contact Information!

There is now an email address available for you to send information to be put in social media posts. Listed below is the email address along with what social media correspondents will be available at certain times.

Email: rmusbussocialmedia@gmail.com

Kristen Koscinski: M-F Mornings
Ian Munroe: T/R
Austin Brown: Fridays


Post Written by Kristen Koscinski

Wednesday, September 4, 2013

Job Posting on Colonial Trak!

Apply today to be a Transportation Analyst for Thermo Fisher Scientific. This position, part of the Global Transportation Team, supports the supply chain business functions by preparing, analyzing and reporting from their transportation socrecards and data warehouse. Areas of support include transportation, inventory planning, distribution operations, sales & marketing, procurement and manufacturing. This position is based in Pittsburgh, PA.

For more information on this position, CLICK HERE to go to colonial trak and find out everything you need to know. Apply today!



Post Written by Kristen Koscinski

Friday, August 30, 2013

Internship Opportunity!

This specific internship focuses on a marketing research project. If you are interested, take a look at Colonial Trak and go through the RMU Career Center.


Post Written by Kristen Koscinski

Speaker Announced!

One of several speakers just announced: Linda Nymon – Co owner and Marketing Director Penn Brewery - “Product Branding”


Pittsburgh University Marketing Summit
When: Friday, October 4th 9am-1pm
Where: Mellon Bank Boardroom, Chatham University
AMA members free
Non member students $10

Includes light breakfast and box lunch…

More to come…


Post Written by Kristen Koscinski

Thursday, August 29, 2013

Out of the Box: Reputation Preparation

September 10 at The Rivers Club
#amapgh #outofthebox

We've all heard the saying "reputation is everything." But did you know that reputational crises aren't always surprises? In fact, they can be long - even years - in the making.

Join the Pittsburgh chapters of the American Marketing Association (AMA) and Public Relations Society of America (PRSA) for a breakfast buffet as Nir Kossovsky, CEO of Steel City Re, and Jonathan Salem Baskin, Managing Director, Consensiv LLC, share their out-of-the-box reputation management defense strategies.

From ExxonMobil to Boeing and more, gain insight into how some of today's largest brands have faced crisis and managed -- or mismanaged -- communications strategies. You'll walk away armed with an understanding of emerging crisis preparedness strategies to protect and insure your brand long before a crisis strikes.

Register now!


Where: The Rivers Club
When: September 10 from 8:30 am - 10:30 am
Cost (includes breakfast buffet):
       Members - $25
       Non-members - $30
       Students - $15

More Information: Pittsburgh AMA Events Page



Post Written by Kristen Koscinski

Thursday, June 6, 2013


Don't miss on a chance to learn about one of the fastest growing social media sites available today: Pinterest!

Pinterest hit tens of billions of page views per month in just three short years and offers a unique social interaction. Unlike Facebook and Twitter, Pinterest focuses on captivating imagery that shows off the passions of users. So, for personal use, it is easy to understand why it is an effective platform to use. But, as a marketer, it is important to know that Pinterest drives more revenue per click than Facebook and Twitter.

Noted Pinterest and qualitative research expert Diane Harris will share the nuts and bolts and how to create PinBoards that resonate with consumers. Additionally, you will pick up important metric tracking techniques and tools that are available and how to engage with customers.

Members: $25
Non-members: $30

Join us at the Rivers Club to improve your pinning experience! 

Register now to join us for a rewarding opportunity to learn how to build your brand!

Where: Rivers Club
When: June 20th from 11:30 am - 1:00 pm
 
REGISTERClick here
 
 
More Information: Pittsburgh AMA Events Page
  

Tuesday, June 4, 2013

Be a part of AMA's 2013 Marketing Summit!

We are only one week from Summit 2013!

Join the Pittsburgh American Marketing Association (AMA) for our 2013 Marketing Summit: Business Building is the New Brand Building! Our "blockbuster" format is back as multiple tracks will explore best practices in business-building at the juncture where marketing meets sales and ROI.

There will be an open networking social followed by a keynote speaker and breakout sessions featuring B2B and B2C tracks. Leaders from Fortune 500 companies IBM, PNC, Bayer and McDonald's will lead the breakouts, providing best practices and other brand building techniques:

We are excited to announce our keynote speaker and best-selling author Joe Pulizzi(@juntajoe). His focus will be on the 10 steps to building inbound content that have lead companies like P&G and Coca-Cola to add Chief Content Officers to the C-suite.
 
Saman Haqqi (@SamanHaqqi), Program Director, Big Data Marketing, IBM

Chris Lovett (@burghdaddy),  Marketing Experience Channel Manager,  The PNC Financial Services Group, Inc.

John Skabardonis (@johnskabardonis), PhD,  Polycarbonates Marketing Communications N. America,  Bayer MaterialScience 

Rick Rehak, Marketing Director, Pittsburgh Region, McDonalds Corporation

5:30-6:00PM--Open networking, cocktails & appetizers, sponsor visits.

6:00-6:45PM---Best selling author, Joe Pulizzi

7:00-7:45PM Concurrent Breakout Sessions I & II:
--PNC Bank on Customer Experience and Journey Mapping
--The McStory Behind McDonalds Product and Marketing

8:00-8:45PM Concurrent Breakout Sessions III & IV:
--New Media at Bayer MaterialScience
--IBM on Big Data

Register now to join us for a rewarding opportunity to learn how to build your brand!

Where: Sheraton Station Square
When: June 5th from 5:30 pm - 8:30 pm
Cost: $65 for members; $80 for non-members; $35 for students!
  
REGISTERClick here
 
 
More Information: Pittsburgh AMA Events Page
  
Sincerely,
  
Christina Alvino, President
American Marketing Association - Pittsburgh Chapter