Tuesday, March 9, 2010

AMA Collegiate Chapter Event sponsored by the professional chapter

Pittsburgh AMA Spring Marketing Field Trip
Friday March 19th, 2010

See and hear marketing concepts your students are learning in class applied to business problems
Have your students gain a better understanding of how marketing-planning works through real-life examples
Let Pittsburgh marketers teach your students about their research and marketing-planning process

Scheduled speakers are from the following organizations:

The Priory - Hear about how one of Pittsburgh's most exciting hotel and event locations developed their new product

UPMC Health Plan - Learn about marketing in a turbulent environment

Kennywood Park - Marketing an amusement park isn't all fun and games


7:30 am Continental Breakfast
8:00 am Program Begins
12:30 pm Wrap-up

Where: Mellon Board Room - Chatham University Campus

Cost: 3 canned food items per student to be donated to the Greater Pittsburgh Community Food Bank

RSVP: Send an email with the number and names of students attending to: collegiate@amapittsburgh.org

Seating is limited to approximately 80 students, so RSVP promptly.

Due to limited parking on campus, students are encouraged to use the Chatham Shuttle service and/or carpool.

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