Monday, September 30, 2013


Students at the Coraopolis Community Garden

Recently, a group of RMU students enrolled in the “Sustainability Marketing” course paid a visit to the Coraopolis Community Garden. If you are unsure about what Sustainable Marketing actually is, it is best defined as the process of placing traditional marketing strategy and tactics behind services and products that fall into the environmental category.

Dr. Jill Maher, the professor who teaches the Sustainability Marketing course, says that “It was an insightful and meaningful visit where we learned about gardening practices from Grow Pittsburgh.”

In this course, the students get to work on a business plan for our very own sustainable campus garden here at RMU. This particular visit to the community garden provided a wealth of information for these students.

Post Written by Kristen Koscinski

Attention all AMA club members!

The following are important dates regarding the AMA club so read carefully!

The AMA Collegiate Marketing Summit is Friday, October 4 from 9:00 AM - 1:00 PM at Chatham University. This is an excellent networking opportunity! Speakers will include Paul Carbone (sales and marketing director for UPMC), Adam Golumb (director of marketing for Giant Eagle) and Linda Nyman (co-owner and marketing director of Penn Brewery). Breakfast and lunch are provided and the entire event is FREE! I strongly urge all of you who are available to attend to do so!! Let me know by October 1 if you are able to go.

On Saturday, October 12, the Higher Education Climate Consortium is having their Rebuild Pittsburgh event in Homewood, PA from 9:00 AM - 4:00 PM. This is a great opportunity to earn SET credits! If you are able to attend, please let me know by no later than October 2.

At the Homecoming football game on October 19, we will have a table set up during the tailgate prior to the game where we will be raffling off a large gift basket. We are looking for volunteers to work 1 hour shifts between noon and 6:00 PM, two volunteers per hour. Let me know when you are available and I will send out a schedule in the next couple of weeks. We will pack up the table before the game starts so you won't miss any of it! Also, if you are available, please remember that you are representing AMA at a large university function, and you will need to be on your best professional behavior!

Don't forget to keep selling Yankee Candles! Forms are due to Luke Sweeney no later than October 14. He will have a table set up in Romo's between 12:15 PM and 3:00 PM to collect any outstanding forms. Any orders turned in after 10/14 will not be filled!

The deadline for outstanding dues has been extended to Tuesday, October 1. If you need to get in touch with Stephanie to set up a time to turn in your dues, her email is

Last but not least, our next meeting is Wednesday, October 16 at 8:50 PM in Business 119. As always, we will provide pizza! Stay tuned for more information concerning the meeting!

Post Written by Kristen Koscinski

Thursday, September 26, 2013

Digital Marketing Best Practices

Digital Marketing Best Practices
October 2nd from 8:30am - 10:00am


Join us for a discussion with some of the top marketing minds in the region as we explore best practices in digital marketing. Panelists Karen Primm, Manager of Marcomm Operations at Eaton Corp.,  Bradley Fisher, Corporate and Advertising Writer, and  Vincent Cersosimo, Co-Founder and Chief Operating Officer at Webbula, will share their insights and best practices.  Panel moderator is Susan Allen, President and CEO of DataBanque. For more information on the panelists and moderator, please see the Digital Marketing Best Practices Biographies.

Rivers Club
301 Grant Street
Pittsburgh, PA 15219

Pricing (includes breakfast!)
Members: $25
Non-members: $30
Students: $15

More Information: Pittsburgh AMA Events Page

Post Written by Kristen Koscinski

Jobs in Nonprofit, CPG, and Manufacturing, oh my!

Calling all Alumni, Job Opportunities!

Below are some of the hundreds of exciting professional opportunities available on the American Marketing Association Job Board

Newberg, Oregon
A-dec, Inc.

Albuquergue, New Mexico
Flying Star Cafe

Chicago, Illinois
American Marketing Association

Houston, Texas

White Plains, New York
B2B International USA Inc.

Emporia, Kansas
Hopkins Manufacturing Corporation

Zanesville, Ohio
Ohio University Zanesville

Seattle, Washington
Extreme Reach

Manassas, Virginia
American Public University System

Manassas, Virginia
American Public University System

Be sure to update your resume on American Marketing Association Job Board, so employers can contact you privately about job opportunities.

To have your job featured in the AMA Job Board email, please contact Lauren Burnett @ (860) 440-0635 Ext #380 or email

Post Written by Kristen Koscinski

Tuesday, September 17, 2013

Job Opportunity!

Below is an overview of the entry-level position that needs to be filled, as well as a link to the application.

This Research Analyst position is based in Green Tree, PA.
The Pittsburgh Research Department supports Comcast Spotlight’s national, regional and local advertising sales teams in Pittsburgh, Johnstown-Altoona-State-College, Wheeling and Youngstown television markets (occasional travel to these markets).

Key skills:
-persuasive presentation skills (they will be out selling with AEs)
-interpretation of market and audience data (they will have to pull and interpret data)
-proficiency with Excel (efficiently managing data to scale out solutions)

Apply Now!

Fell free to contact Dan Buemi with any questions!

Post Written by Kristen Koscinski

RMU Professors Heavily Involved in the 2013 Atlantic Marketing Conference

The 2013 Atlantic Marketing Conference will be held this October 9-12th in Nashville, TN.
Many Robert Morris University School of Business faculty members are involved in the Atlantic Marketing Conference. The professors that are attending will be presenting on papers that they wrote/had a part in writing and chairing in the different sessions.

The professors and what they will be doing at the conference are as follows.

Dr. Cathleen Jones
  Session Chair for:
   -Session 1: Older, Younger. Married, or Single: Demographics
    Matter in Marketing Strategy (TH)
  Presenting a Paper on:
   -Exploring the Factors Affecting Moms' Restaurant Food Choices

Dr. Jill Maher
  Session Chairs for:
   -Session 2: Price?, Color?….So Many Decisions: Consumer
    Elaboration of Important Marketing Stimuli
  Presenting a Paper on:
   -Behavioral Reasoning Theory: A Primer

Dr. Alan Smith
  Conference Chair
  Presenting Papers on:
   -Eco-friendly Global Supply Chain Management and its Internal
    Stakeholder Concerns
   -Location Strategies and its Implementation From an Eco-friendly
    Viewpoint: Case Study Among Service Firms
   -Critical Success Factors Online For-profit Educational Providers
   -Strategic Aspects of Corporate Culture and Performance
    Appraisal Systems
   -Sports-Related E-Commerce Quality and Adoptive Elements of
   -Solar and Wind Energy Supply Chain Management Considerations
    in Ohio

Dr. Marcel Minutolo
  Session Chair for:
   -Session 1: Marketing Eco-friendly Policies and Tactics
  Presenting a Paper on:
   -Eco-friendly Global Supply Chain Management and its Internal
    Stakeholder Concerns

Dr. Steve Clinton
  Session Chair for:
   -Session 1: Quality and Performance issues in SCM
  Presenting a Paper on:
   -Strategice Leveraging of Eco-friendly Practices at Large
    Manufacturing and Service-Orientated Firms

Dr. Yanbin Tu
  Presenting a Paper on:
   -Repeated Purchase and Consumer Loyalty in Online Auction

Dr. David Synowka
  Presenting Papers on:
   -Intangible/Tangible Financial State of Affairs for NCAA-Member
    Institutions' Sport-Related Programs
   -Sports-Related E-Commerce Quality and Adoptive Elements of

For more details on the conference, click here!

Post Written by Kristen Koscinski

Advanced School of Marketing Research

No matter how much experience you may have, there is always more you can learn! This statement holds true for Dr. Cathleen Jones as she will be attending the Advanced School of Marketing Research this year. She will be taking a course there where she will learn how leading marketing researchers are using advanced techniques to better understand customers, optimally mine Big Data, develop and price products for greater profit, and boost sales.

“This in-depth course reveals how advanced marketing research methods are solving today’s challenges and driving new business. Top experts in business and academia explain and demonstrate the most current research tools and methodologies.”

This course talks about the latest thinking in:
-"Big Data" and its impact on research
-Qualitative research methods
-Social media research tools
-Developments in online research
-Best practices in new product development research
-Research approaches to pricing decisions
-Measuring brand equity
-Segmentation research tools and strategies
-Research methods for measuring media effectiveness
-Experimental design for conjoint and discrete choice modeling
-Structural equation modeling
-Improving the financial impact of marketing
-Selling the value of advanced marketing research to clients
-and Management

Learn More!
View Brochure!

Post Written by Kristen Koscinski

Tuesday, September 10, 2013

Meet your AMA Officers!

President: Stephanie McCarl

My name is Stephanie McCarl and I am a senior marketing major at Robert Morris University with a minor in sustainability in business. I have had two internships during my time at Robert Morris. I interned in the sports marketing department at the University of Pittsburgh in 2012. This past summer, I interned at PSSI Stadium LLC, mainly in the corporate events offices. I am an active member of Athletes in Action, Intervarsity, the Food Pantry, and Carpe Mundum. In my spare time, I enjoy singing and playing volleyball. I play in two sand volleyball leagues and sing in a praise band at my church in Sewickley. Last year for AMA, I was the vice president of community services, and this year I am serving as the president. I will be graduating in May 2014 and hope to obtain a job close to the Pittsburgh area.

VP of Professional Development: Tyson Klukan

My name is Tyson Klukan and I am a senior marketing major at Robert Morris University. I have had two internships during my time at Robert Morris. The first internship was with the Pennsylvania Department of Transportation during the summer of 2012, with my second internship currently at Draeger Safety Inc in Pittsburgh Pa. When I am not in the classroom, I like to use my spare time playing Intermural sports at Robert Morris, Kayaking on the Allegheny and local rivers, and spending time with family & friends. I am an active member of several clubs including Alpha Chi Rho Fraternity, National Society of Leadership and Success, RMU Investment Network and currently serve as the Vice President of Professional Development in AMA. The community is an important part to me and I am a volunteer firefighter for Ford City Hose Co. #1. I will be graduating in May 2014, and continuing my education in Competitive Intelligence Systems.

VP of Membership and Communication: Tera Gallagher

My name is Tera Gallagher and I am a Senior marketing major. While I haven't had an academic internship, I work nearly full time year round in commission based sales. I have 4 years experience in commission based sales (luggage, bridal, furniture, and shoes). I serve as the VP of Membership and Communication for AMA. I plan to graduate in May 2013 and work as a pharmaceutical sales rep.

VP of Fundraising: Luke Sweeney

My name is Luke Sweeney, and I am a Senior marketing major at Robert Morris University. This past summer I had an internship for Frank Fuhere Whole Sale; the largest single location distributor in the country. For the past four years I have played on the Division I football team. This year I will be serving as the VP of Fundraising for AMA and this will also be my first year to join the organization. I will be graduating in May of 2014.

Executive Vice President: Alexa Sarsfield

My name is Alexa Sarsfield and I am a senior marketing and management dual major at Robert Morris University. I have future goals of pursuing my MBA. I have been involved in two internships while at RMU including a sales and merchandising internship with Mondelez International (Nabisco), and a marketing internship with MBA Women International. I also have experience as a social media coordinator and server at the Pittsburgh Bottleshop Café. I am currently the captain of the RMU women's soccer team and am also involved in RMU track, and SAAC. Additionally, I serve in multiple leadership positions on campus including the VP of Beta Gamma Sigma, Treasurer and Marketing advisor for SAAC and am a member of the Colonial Leadership Academy.

Community Service Officer: Charlie Branovan

My name is Charlie Branovan and I am a senior marketing major here at Robert Morris University. I am a member of NCAA Division 1 Women’s Field Hockey Team as well as one of the team representatives for the Student Athlete Advisory Committee. Currently, I am interning in the Merchandising/Marketing Department at the GNC World Headquarters in Downtown Pittsburgh. Along with head coaching summer league field hockey sessions, I have also been assisting the Pine-Richland Youth Center, a resource for the facilitation of sports, recreation, social, and educational experiences in the Pine-Richland School District, with administrative duties to expand their youth field hockey programs. I am the VP of Community Service for the RMU AMA.

Post Written by Kristen Koscinski

Thursday, September 5, 2013

SBUS Social Media Contact Information!

There is now an email address available for you to send information to be put in social media posts. Listed below is the email address along with what social media correspondents will be available at certain times.


Kristen Koscinski: M-F Mornings
Ian Munroe: T/R
Austin Brown: Fridays

Post Written by Kristen Koscinski

Wednesday, September 4, 2013

Job Posting on Colonial Trak!

Apply today to be a Transportation Analyst for Thermo Fisher Scientific. This position, part of the Global Transportation Team, supports the supply chain business functions by preparing, analyzing and reporting from their transportation socrecards and data warehouse. Areas of support include transportation, inventory planning, distribution operations, sales & marketing, procurement and manufacturing. This position is based in Pittsburgh, PA.

For more information on this position, CLICK HERE to go to colonial trak and find out everything you need to know. Apply today!

Post Written by Kristen Koscinski