Friday, December 6, 2013

Apprenticeship Opportunity!

Brunner has an un-posted Jr Account Manager Apprenticeship Opportunity available.

This is a junior level position and will be up to 6 months in duration. This is a perfect way for you to get your foot in the door with this company. Someone with marketing or advertising experience would be best fit for the position.
Anyone interested should send their resume to Kristie Tamski in good time.

Brunner’s website

Post Written by Kristen Koscinski

Tuesday, November 19, 2013

Job Opportunities!

Attention Alumni!
Below are some of the hundreds of exciting professional opportunities available on the American Marketing Association Job Board.

Consulting - Digital Marketing/Customer Loyalty Programs
Maritz LLC

Director of Strategic Planning & Research
Northbrook, Illinois
Blue Chip Marketing Worldwide

Marketing Manager
Indianapolis, Indiana

Corporate Communications Services Officer
San Antonio, Texas
Broadway National Bank

Marketing Specialist
Boca Raton, Florida

Product Manager
Minneapolis, Minnesota
CenterPoint Energy

Content Manager
Washington, Dist. Columbia
Sidwell Friends School

Qualitative Researcher
Washington, Dist. Columbia

View all jobs

Marketing Research Jobs
Higher Ed Marketing Jobs
Non Profit Marketing Jobs

Be sure to update your resume on American Marketing Association Job Board, so employers can contact you privately about job opportunities.

To have your job featured in the AMA Job Board email, please contact Lauren Burnett @ (860) 440-0635 Ext #380 or email

Post Written by Kristen Koscinski

Thursday, November 14, 2013

AMA Helps KRUSH Cancer!

Attention all faculty members, students, and alumni!

The American Marketing Association chapter here at Robert Morris is asking for your help! They are promoting Men’s Cancer Awareness Week at the Island Sports Center on November 22nd (7:05 pm) and 23rd (3:35 pm). This event will be supporting former RMU men’s ice hockey captain and cancer survivor Chris Kushneriuk. During the hockey games there will be a silent auction of NHL gear and apparel, RMU hockey krushes cancer shirts and bracelets, raffle, and other fun events! All proceeds will go to Chris and his medical expenses.

Click here to learn more about Chris and his journey!
Click here to help KRUSH cancer!

Post Written by Kristen Koscinski

Monday, November 11, 2013

Part-time Job Opportunity!

Promos on Campus currently has an open position for a current student at Robert Morris that would be a great fit for students in the marketing program. They are looking for a student On Campus Representative to sell promotional products to students, departments, and organizations at Robert Morris University. This is a flexible, part-time paid position for a current undergraduate Robert Morris student. It’s also a fantastic opportunity for anyone looking to get competitive sales and marketing experience and hands-on training while still in college.

Here is a quick background on Promos on Campus:

Promos on Campus is your source for promotional products at colleges and universities. Promos on Campus employs students who sell promotional products to organizations, departments, and offices in their own universities. Our On Campus Representatives have access to over 750,000 promotional products, so we are able to find the perfect product for your needs - including clothing, bags, pens, notebooks, water bottles, lanyards, paper products, umbrellas, and much, much more. On Campus representatives work with everyone from student organizations to academic departments and alumni relations to student life to supply them with a wide variety of promotional products that, because of their perspective as a student, suit the needs of their clients.

More information can be found at or on our Facebook page at

Interested students should contact for more information or to apply.

Post Written by Kristen Koscinski

Monday, November 4, 2013

Study Abroad in Switzerland AND France!

This exciting International Marketing spring faculty-led program will take place from May 10-25, 2014 in Switzerland and France. The course includes an 8 week component during the spring semester focused collaborative activities among three universities with an emphasis on practical experience. This will be followed by a 15 day program in Switzerland and France which includes company visits, interaction with international students, and other activities. Students will register for this course as part of the Spring Flat-rate package and earn 3 credits.

Cost is $3500 which includes housing, airfare, breakfast, and some ground transportation.

Stop in the Center for Global Engagement for more information or to declare your interest!

Below are just a few of the beautiful landmarks and sites that you’ll get to experience!

St. Gallens, Switzerland

Lucerne, Switzerland

Eiffel Tower

Post Written by Kristen Koscinski

Monday, October 28, 2013

New Section Added to the Spring 2014 Semester!

Attention all students that are currently planning their Spring 2014 semester!

An additional section of MARK 4050 International Marketing has just been added to the Spring 2014 schedule. It will meet during the full semester on Thursday nights.

Post Written by Kristen Koscinski

Friday, October 25, 2013

Duck Withdrawals

While the duck was still in Pittsburgh, we have come to the realization that this is one of the most unconventional marketing approaches we have seen in a long time. The duck has reportedly brought in well over 1 million people to the city of Pittsburgh. With that, business revenues have gone up tremendously. Hotels and restaurants have offered special “quackages,” and even duck themed food items. Businesses have also sold countless duck themed memorabilia.

Even though the duck has now left the waters of Pittsburgh, people are still talking about it. There was even a petition going around that was trying to get the duck to stay for a longer amount of time. Until the duck makes its appearance in another city, people have to turn to social media for pictures and videos of it. To get this search for content started, we have a picture below of when Dr. Jones visited the duck as well as a video, and two vines we found!

Facebook Video
Vine 1
Vine 2

Post Written by Kristen Koscinski

A Sparkling Opportunity!

Cristal Jewels is a jewelry company with its roots along the Mediterranean Sea. Founded in December 2010 as a collaboration between Cynthia Graban and Noreen Fleming, Cristal Jewels reflects Cynthia’s fascination with Tel Aviv’s jewelry designs – particularly Swarovski crystals with various metals. Their various product lines can be seen at

Cristal Jewels currently sells through website, wholesale, and trunk show channels. But the company is concerned that they are not realizing their full potential – particularly in the area of social media applications. Consequently, they seek an ambitious and knowledgeable marketing student (or recent graduate) to assist them in further developing their social media capabilities. Interested parties should contact Noreen Fleming at or (724) 747-8520. The structure of this position is negotiable (e.g., RMU internship credit; part-time employment) at this time.

Post Written by Kristen Koscinski

Tuesday, October 22, 2013

Job Opening at the US Steel Corporation!

Posting Title             Management Associate - Marketing
Auto req ID               4703BR
Country                    United States
State/Province         US - PA
Requisition Type       US-Exempt

Job Description:
United States Steel Corporation has an immediate opening for a Management Associate in the North American Flat Rolled Marketing department, located at the company headquarters in downtown Pittsburgh, PA. A Management Associate is an entry-level position that provides exposure to various aspects of U.S. Steel’s marketing department as well as interaction with multiple functional groups within the corporation. Responsibilities include the following:

•Assists with daily reporting requirements tracking customer shipments and profitability
•Develops Ad Hoc reports based on leadership requests by extracting information from data warehouses using Cognos, SQL and other Business Intelligence tools
•Organizes large amounts of data to improve business processes
•Monitors daily report executions and accuracy
•Assists in both short range and strategic plan data collaboration
•Programs customer pricing in Oracle Advanced Pricing
•Provides information to various levels of management as required
•Supports the organizations ongoing ERP implementation

•Bachelor’s degree in Information Services, Business, Engineering or related field
•Candidate must have 0-3 years of professional work experience.
•Completion of computer language courses and functional knowledge of SQL
•Advanced experience in Microsoft Office Products, specifically Excel and Access
•Solid interpersonal skills, as well as oral and written communication skills
•Strong analytical skills and attention to detail
•Oracle E- Business Suite knowledge preferred

United States Steel Corporation is an Equal Opportunity Employer.

Learn More!
Apply Now!

Post Written by Kristen Koscinski

Thursday, October 17, 2013

Job Opportunities!

Attention Alumni!
Below are some of the hundreds of exciting professional opportunities available on the American Marketing Association Job Board.

Director of Commercial Strategy
Chicago, IL
Abbott, Inc.

Marketing and Communications Coordinator
Lorton, Virginia
Five Guys Burgers and Fries

Sr. Research Analyst
Torrance, California
Honda R&D

Web and Graphic Designer
Houston, Texas

Marketing Communications Manager
Houston, Texas

Marketing Coordinator
Streamwood, Illinois
Rydin Decal

Director of Strategic Planning & Research
Northbrook, Illinois
Blue Chip Marketing Worldwide

Marketing Manager, Brand Marketing
Toledo, Ohio
Hickory Farms

Director of Marketing
Arkansas City, Kansas
Cowley College

View all jobs

Additional Jobs
Marketing Research Jobs
Higher Ed Marketing Jobs
Non Profit Marketing Jobs

Be sure to update your resume on American Marketing Association Job Board, so employers can contact you privately about job opportunities.

To have your job featured in the AMA Job Board email, please contact Lauren Burnett @ (860) 440-0635 Ext #380 or email

Post Written by Kristen Koscinski

Thursday, October 10, 2013

Need help with grad school planning?

The Honors Program and the Career Center are co-sponsoring a Grad School Planning Seminar next week.

The event will be held Monday, October 14, from 4:30-6:00 in Sewall Center Dining Room C. It will cover the application process and timeline, standardized tests, what to expect and how to succeed in grad school.

All undergraduates thinking about graduate school or law school should try to attend!

Post Written by Kristen Koscinski

Wednesday, October 9, 2013

What the Duck?

Picture Taken by Dr. Steven Clinton

Whether you love it or you hate it, you are all aware of the 40x30 foot inflatable rubber duck that has arrived in Pittsburgh. On September 27th, the duck hit the waters of the Allegheny River and has been a must see attraction ever since. Even Dr. Steven Clinton, the Marketing Department Head here at RMU, has gone down to Pittsburgh to see what all the hype is about.

“You can’t help but smile when you look at it,” says Clinton. He and his wife recently went down to see the duck and they both experienced the child-like happiness that comes with it. Looking around, Clinton noticed that everyone that was down there to see the duck had a huge smile on their face. I guess there’s just something about a huge rubber duck that makes people smile.

Another thing that attracts people to the duck is the duck’s artistic value. Clinton went down to see it as a part of his research into “art-related publicity for the City of Pittsburgh.”

Ever since its arrival, the duck has drawn people from around the region to Point State Park. Some people come for the artistic value, some to take pictures, or even just for a smile. Whatever the reason may be, there isn’t going to be a shortage of spectators or picture takers at Point State Park as long as the duck is in Pittsburgh.

Post Written by Kristen Koscinski

Wednesday, October 2, 2013

RMU Hosts Sustainable Enterprises of the Future Conference

Last week, Robert Morris University hosted the Sustainable Enterprises of the Future Conference. The conference objective is to provide an international forum for the dissemination and exchange of scientific information related to sustainability issues in management, economics, marketing, accounting, finance, communication, and industrial engineering. This year’s theme was “Social Profit.”

At a conference it is typical that “Best Paper” awards are handed out. At this particular conference, there were two “Best Paper” awards:

1. Faculty Track
2. Student Track

Both awards were based on the level of rigor demonstrated in the paper. The faculty track paper that was chosen had – in the opinion of the reviewers – the strongest research methodology. This, in turn, resulted in statistical results that supported the theoretical basis of the work. The faculty winner (pictured below) is Agnieszka Sitko-Lutek of M.Curie Sklodwska University in Poland. The student winner, Katie Leone of Chatham University, submitted a paper based on her thesis. It too exhibited a high level of academic rigor.

Agnieszka Sitko-Lutek receiving her award from the conference chair, Dr. Steven Clinton

Post Written by Kristen Koscinski

The Pitch

It’s time for The Pittsburgh Ad Fed’s Education Committee’s annual program called “The Pitch.”

The Pitch is a one day (Wednesday, October 16, 2013) marketing challenge hosted at 5 local advertising agencies. The agencies participating this year include:

Gatesman + Dave
Marc USA

Juniors and Seniors in integrated marketing/advertising are broken into teams of 10 and paired with an agency. A local non-profit partner provides a real-life challenge. The students, with the guidance of both agency folks (creative, media, accounting, planning, etc) and Ad Fed board members, spend the day working on the project. Each team then turns in a written proposal and a video recorded response. The non-profit partner chooses the winning team.

Registration is on a first come, first served basis. There is a $35 registration fee which includes student membership into the AAF. Forms may be returned via email to but your payment must be received before you can be added to the list. Rebecca’s number for any questions: 412-471-2400.

Registration Form and Information!

Post Written by Kristen Koscinski

Tuesday, October 1, 2013

AMA Pittsburgh Collegiate Marketing Summit - For students and faculty!

October 4 from 9:00am – 1:00pm
#amapgh #pghcollegemktgsummit

Join marketing faculty and marketing students from the Pittsburgh university community for networking and presentations from marketing industry thought leaders. Breakthrough Branding will be the summit’s theme. Headlining the summit will be Paul Carbone, Sales and Marketing Director of UPMC Health Plan, Adam Golumb, Director of Marketing at Giant Eagle, and Linda Nyman, Co-owner and Marketing Director at Penn Brewery. Paul will discuss building your professional brand, Adam tackles retail branding, while Linda will focus on product branding.

During the event, a light breakfast and boxed lunch will be served. Parking is free. We look forward to meeting you!

9:00 am – Continental breakfast and networking
9:30 am - Paul Carbone: Building your professional brand
10:30 am - Adam Golumb: Branding Retail
11:30 am - Linda Nyman: Product branding
12:15 pm – Working Lunch: Moving from university to the workplace

Register now!

Chatham University
Mellon Boardroom
Woodland Road
Pittsburgh, PA 15232

Driving directions

Pricing (includes breakfast and lunch!)
Student Member: Free
Student Non-member: $10
Member: $15
Non-member: $30

Pittsburgh AMA Events Page

Post Written by Kristen Koscinski

Monday, September 30, 2013


Students at the Coraopolis Community Garden

Recently, a group of RMU students enrolled in the “Sustainability Marketing” course paid a visit to the Coraopolis Community Garden. If you are unsure about what Sustainable Marketing actually is, it is best defined as the process of placing traditional marketing strategy and tactics behind services and products that fall into the environmental category.

Dr. Jill Maher, the professor who teaches the Sustainability Marketing course, says that “It was an insightful and meaningful visit where we learned about gardening practices from Grow Pittsburgh.”

In this course, the students get to work on a business plan for our very own sustainable campus garden here at RMU. This particular visit to the community garden provided a wealth of information for these students.

Post Written by Kristen Koscinski

Attention all AMA club members!

The following are important dates regarding the AMA club so read carefully!

The AMA Collegiate Marketing Summit is Friday, October 4 from 9:00 AM - 1:00 PM at Chatham University. This is an excellent networking opportunity! Speakers will include Paul Carbone (sales and marketing director for UPMC), Adam Golumb (director of marketing for Giant Eagle) and Linda Nyman (co-owner and marketing director of Penn Brewery). Breakfast and lunch are provided and the entire event is FREE! I strongly urge all of you who are available to attend to do so!! Let me know by October 1 if you are able to go.

On Saturday, October 12, the Higher Education Climate Consortium is having their Rebuild Pittsburgh event in Homewood, PA from 9:00 AM - 4:00 PM. This is a great opportunity to earn SET credits! If you are able to attend, please let me know by no later than October 2.

At the Homecoming football game on October 19, we will have a table set up during the tailgate prior to the game where we will be raffling off a large gift basket. We are looking for volunteers to work 1 hour shifts between noon and 6:00 PM, two volunteers per hour. Let me know when you are available and I will send out a schedule in the next couple of weeks. We will pack up the table before the game starts so you won't miss any of it! Also, if you are available, please remember that you are representing AMA at a large university function, and you will need to be on your best professional behavior!

Don't forget to keep selling Yankee Candles! Forms are due to Luke Sweeney no later than October 14. He will have a table set up in Romo's between 12:15 PM and 3:00 PM to collect any outstanding forms. Any orders turned in after 10/14 will not be filled!

The deadline for outstanding dues has been extended to Tuesday, October 1. If you need to get in touch with Stephanie to set up a time to turn in your dues, her email is

Last but not least, our next meeting is Wednesday, October 16 at 8:50 PM in Business 119. As always, we will provide pizza! Stay tuned for more information concerning the meeting!

Post Written by Kristen Koscinski

Thursday, September 26, 2013

Digital Marketing Best Practices

Digital Marketing Best Practices
October 2nd from 8:30am - 10:00am


Join us for a discussion with some of the top marketing minds in the region as we explore best practices in digital marketing. Panelists Karen Primm, Manager of Marcomm Operations at Eaton Corp.,  Bradley Fisher, Corporate and Advertising Writer, and  Vincent Cersosimo, Co-Founder and Chief Operating Officer at Webbula, will share their insights and best practices.  Panel moderator is Susan Allen, President and CEO of DataBanque. For more information on the panelists and moderator, please see the Digital Marketing Best Practices Biographies.

Rivers Club
301 Grant Street
Pittsburgh, PA 15219

Pricing (includes breakfast!)
Members: $25
Non-members: $30
Students: $15

More Information: Pittsburgh AMA Events Page

Post Written by Kristen Koscinski

Jobs in Nonprofit, CPG, and Manufacturing, oh my!

Calling all Alumni, Job Opportunities!

Below are some of the hundreds of exciting professional opportunities available on the American Marketing Association Job Board

Newberg, Oregon
A-dec, Inc.

Albuquergue, New Mexico
Flying Star Cafe

Chicago, Illinois
American Marketing Association

Houston, Texas

White Plains, New York
B2B International USA Inc.

Emporia, Kansas
Hopkins Manufacturing Corporation

Zanesville, Ohio
Ohio University Zanesville

Seattle, Washington
Extreme Reach

Manassas, Virginia
American Public University System

Manassas, Virginia
American Public University System

Be sure to update your resume on American Marketing Association Job Board, so employers can contact you privately about job opportunities.

To have your job featured in the AMA Job Board email, please contact Lauren Burnett @ (860) 440-0635 Ext #380 or email

Post Written by Kristen Koscinski

Tuesday, September 17, 2013

Job Opportunity!

Below is an overview of the entry-level position that needs to be filled, as well as a link to the application.

This Research Analyst position is based in Green Tree, PA.
The Pittsburgh Research Department supports Comcast Spotlight’s national, regional and local advertising sales teams in Pittsburgh, Johnstown-Altoona-State-College, Wheeling and Youngstown television markets (occasional travel to these markets).

Key skills:
-persuasive presentation skills (they will be out selling with AEs)
-interpretation of market and audience data (they will have to pull and interpret data)
-proficiency with Excel (efficiently managing data to scale out solutions)

Apply Now!

Fell free to contact Dan Buemi with any questions!

Post Written by Kristen Koscinski

RMU Professors Heavily Involved in the 2013 Atlantic Marketing Conference

The 2013 Atlantic Marketing Conference will be held this October 9-12th in Nashville, TN.
Many Robert Morris University School of Business faculty members are involved in the Atlantic Marketing Conference. The professors that are attending will be presenting on papers that they wrote/had a part in writing and chairing in the different sessions.

The professors and what they will be doing at the conference are as follows.

Dr. Cathleen Jones
  Session Chair for:
   -Session 1: Older, Younger. Married, or Single: Demographics
    Matter in Marketing Strategy (TH)
  Presenting a Paper on:
   -Exploring the Factors Affecting Moms' Restaurant Food Choices

Dr. Jill Maher
  Session Chairs for:
   -Session 2: Price?, Color?….So Many Decisions: Consumer
    Elaboration of Important Marketing Stimuli
  Presenting a Paper on:
   -Behavioral Reasoning Theory: A Primer

Dr. Alan Smith
  Conference Chair
  Presenting Papers on:
   -Eco-friendly Global Supply Chain Management and its Internal
    Stakeholder Concerns
   -Location Strategies and its Implementation From an Eco-friendly
    Viewpoint: Case Study Among Service Firms
   -Critical Success Factors Online For-profit Educational Providers
   -Strategic Aspects of Corporate Culture and Performance
    Appraisal Systems
   -Sports-Related E-Commerce Quality and Adoptive Elements of
   -Solar and Wind Energy Supply Chain Management Considerations
    in Ohio

Dr. Marcel Minutolo
  Session Chair for:
   -Session 1: Marketing Eco-friendly Policies and Tactics
  Presenting a Paper on:
   -Eco-friendly Global Supply Chain Management and its Internal
    Stakeholder Concerns

Dr. Steve Clinton
  Session Chair for:
   -Session 1: Quality and Performance issues in SCM
  Presenting a Paper on:
   -Strategice Leveraging of Eco-friendly Practices at Large
    Manufacturing and Service-Orientated Firms

Dr. Yanbin Tu
  Presenting a Paper on:
   -Repeated Purchase and Consumer Loyalty in Online Auction

Dr. David Synowka
  Presenting Papers on:
   -Intangible/Tangible Financial State of Affairs for NCAA-Member
    Institutions' Sport-Related Programs
   -Sports-Related E-Commerce Quality and Adoptive Elements of

For more details on the conference, click here!

Post Written by Kristen Koscinski

Advanced School of Marketing Research

No matter how much experience you may have, there is always more you can learn! This statement holds true for Dr. Cathleen Jones as she will be attending the Advanced School of Marketing Research this year. She will be taking a course there where she will learn how leading marketing researchers are using advanced techniques to better understand customers, optimally mine Big Data, develop and price products for greater profit, and boost sales.

“This in-depth course reveals how advanced marketing research methods are solving today’s challenges and driving new business. Top experts in business and academia explain and demonstrate the most current research tools and methodologies.”

This course talks about the latest thinking in:
-"Big Data" and its impact on research
-Qualitative research methods
-Social media research tools
-Developments in online research
-Best practices in new product development research
-Research approaches to pricing decisions
-Measuring brand equity
-Segmentation research tools and strategies
-Research methods for measuring media effectiveness
-Experimental design for conjoint and discrete choice modeling
-Structural equation modeling
-Improving the financial impact of marketing
-Selling the value of advanced marketing research to clients
-and Management

Learn More!
View Brochure!

Post Written by Kristen Koscinski

Tuesday, September 10, 2013

Meet your AMA Officers!

President: Stephanie McCarl

My name is Stephanie McCarl and I am a senior marketing major at Robert Morris University with a minor in sustainability in business. I have had two internships during my time at Robert Morris. I interned in the sports marketing department at the University of Pittsburgh in 2012. This past summer, I interned at PSSI Stadium LLC, mainly in the corporate events offices. I am an active member of Athletes in Action, Intervarsity, the Food Pantry, and Carpe Mundum. In my spare time, I enjoy singing and playing volleyball. I play in two sand volleyball leagues and sing in a praise band at my church in Sewickley. Last year for AMA, I was the vice president of community services, and this year I am serving as the president. I will be graduating in May 2014 and hope to obtain a job close to the Pittsburgh area.

VP of Professional Development: Tyson Klukan

My name is Tyson Klukan and I am a senior marketing major at Robert Morris University. I have had two internships during my time at Robert Morris. The first internship was with the Pennsylvania Department of Transportation during the summer of 2012, with my second internship currently at Draeger Safety Inc in Pittsburgh Pa. When I am not in the classroom, I like to use my spare time playing Intermural sports at Robert Morris, Kayaking on the Allegheny and local rivers, and spending time with family & friends. I am an active member of several clubs including Alpha Chi Rho Fraternity, National Society of Leadership and Success, RMU Investment Network and currently serve as the Vice President of Professional Development in AMA. The community is an important part to me and I am a volunteer firefighter for Ford City Hose Co. #1. I will be graduating in May 2014, and continuing my education in Competitive Intelligence Systems.

VP of Membership and Communication: Tera Gallagher

My name is Tera Gallagher and I am a Senior marketing major. While I haven't had an academic internship, I work nearly full time year round in commission based sales. I have 4 years experience in commission based sales (luggage, bridal, furniture, and shoes). I serve as the VP of Membership and Communication for AMA. I plan to graduate in May 2013 and work as a pharmaceutical sales rep.

VP of Fundraising: Luke Sweeney

My name is Luke Sweeney, and I am a Senior marketing major at Robert Morris University. This past summer I had an internship for Frank Fuhere Whole Sale; the largest single location distributor in the country. For the past four years I have played on the Division I football team. This year I will be serving as the VP of Fundraising for AMA and this will also be my first year to join the organization. I will be graduating in May of 2014.

Executive Vice President: Alexa Sarsfield

My name is Alexa Sarsfield and I am a senior marketing and management dual major at Robert Morris University. I have future goals of pursuing my MBA. I have been involved in two internships while at RMU including a sales and merchandising internship with Mondelez International (Nabisco), and a marketing internship with MBA Women International. I also have experience as a social media coordinator and server at the Pittsburgh Bottleshop Café. I am currently the captain of the RMU women's soccer team and am also involved in RMU track, and SAAC. Additionally, I serve in multiple leadership positions on campus including the VP of Beta Gamma Sigma, Treasurer and Marketing advisor for SAAC and am a member of the Colonial Leadership Academy.

Community Service Officer: Charlie Branovan

My name is Charlie Branovan and I am a senior marketing major here at Robert Morris University. I am a member of NCAA Division 1 Women’s Field Hockey Team as well as one of the team representatives for the Student Athlete Advisory Committee. Currently, I am interning in the Merchandising/Marketing Department at the GNC World Headquarters in Downtown Pittsburgh. Along with head coaching summer league field hockey sessions, I have also been assisting the Pine-Richland Youth Center, a resource for the facilitation of sports, recreation, social, and educational experiences in the Pine-Richland School District, with administrative duties to expand their youth field hockey programs. I am the VP of Community Service for the RMU AMA.

Post Written by Kristen Koscinski

Thursday, September 5, 2013

SBUS Social Media Contact Information!

There is now an email address available for you to send information to be put in social media posts. Listed below is the email address along with what social media correspondents will be available at certain times.


Kristen Koscinski: M-F Mornings
Ian Munroe: T/R
Austin Brown: Fridays

Post Written by Kristen Koscinski

Wednesday, September 4, 2013

Job Posting on Colonial Trak!

Apply today to be a Transportation Analyst for Thermo Fisher Scientific. This position, part of the Global Transportation Team, supports the supply chain business functions by preparing, analyzing and reporting from their transportation socrecards and data warehouse. Areas of support include transportation, inventory planning, distribution operations, sales & marketing, procurement and manufacturing. This position is based in Pittsburgh, PA.

For more information on this position, CLICK HERE to go to colonial trak and find out everything you need to know. Apply today!

Post Written by Kristen Koscinski

Friday, August 30, 2013

Internship Opportunity!

This specific internship focuses on a marketing research project. If you are interested, take a look at Colonial Trak and go through the RMU Career Center.

Post Written by Kristen Koscinski

Speaker Announced!

One of several speakers just announced: Linda Nymon – Co owner and Marketing Director Penn Brewery - “Product Branding”

Pittsburgh University Marketing Summit
When: Friday, October 4th 9am-1pm
Where: Mellon Bank Boardroom, Chatham University
AMA members free
Non member students $10

Includes light breakfast and box lunch…

More to come…

Post Written by Kristen Koscinski

Thursday, August 29, 2013

Out of the Box: Reputation Preparation

September 10 at The Rivers Club
#amapgh #outofthebox

We've all heard the saying "reputation is everything." But did you know that reputational crises aren't always surprises? In fact, they can be long - even years - in the making.

Join the Pittsburgh chapters of the American Marketing Association (AMA) and Public Relations Society of America (PRSA) for a breakfast buffet as Nir Kossovsky, CEO of Steel City Re, and Jonathan Salem Baskin, Managing Director, Consensiv LLC, share their out-of-the-box reputation management defense strategies.

From ExxonMobil to Boeing and more, gain insight into how some of today's largest brands have faced crisis and managed -- or mismanaged -- communications strategies. You'll walk away armed with an understanding of emerging crisis preparedness strategies to protect and insure your brand long before a crisis strikes.

Register now!

Where: The Rivers Club
When: September 10 from 8:30 am - 10:30 am
Cost (includes breakfast buffet):
       Members - $25
       Non-members - $30
       Students - $15

More Information: Pittsburgh AMA Events Page

Post Written by Kristen Koscinski

Thursday, June 6, 2013

Don't miss on a chance to learn about one of the fastest growing social media sites available today: Pinterest!

Pinterest hit tens of billions of page views per month in just three short years and offers a unique social interaction. Unlike Facebook and Twitter, Pinterest focuses on captivating imagery that shows off the passions of users. So, for personal use, it is easy to understand why it is an effective platform to use. But, as a marketer, it is important to know that Pinterest drives more revenue per click than Facebook and Twitter.

Noted Pinterest and qualitative research expert Diane Harris will share the nuts and bolts and how to create PinBoards that resonate with consumers. Additionally, you will pick up important metric tracking techniques and tools that are available and how to engage with customers.

Members: $25
Non-members: $30

Join us at the Rivers Club to improve your pinning experience! 

Register now to join us for a rewarding opportunity to learn how to build your brand!

Where: Rivers Club
When: June 20th from 11:30 am - 1:00 pm
REGISTERClick here
More Information: Pittsburgh AMA Events Page

Tuesday, June 4, 2013

Be a part of AMA's 2013 Marketing Summit!

We are only one week from Summit 2013!

Join the Pittsburgh American Marketing Association (AMA) for our 2013 Marketing Summit: Business Building is the New Brand Building! Our "blockbuster" format is back as multiple tracks will explore best practices in business-building at the juncture where marketing meets sales and ROI.

There will be an open networking social followed by a keynote speaker and breakout sessions featuring B2B and B2C tracks. Leaders from Fortune 500 companies IBM, PNC, Bayer and McDonald's will lead the breakouts, providing best practices and other brand building techniques:

We are excited to announce our keynote speaker and best-selling author Joe Pulizzi(@juntajoe). His focus will be on the 10 steps to building inbound content that have lead companies like P&G and Coca-Cola to add Chief Content Officers to the C-suite.
Saman Haqqi (@SamanHaqqi), Program Director, Big Data Marketing, IBM

Chris Lovett (@burghdaddy),  Marketing Experience Channel Manager,  The PNC Financial Services Group, Inc.

John Skabardonis (@johnskabardonis), PhD,  Polycarbonates Marketing Communications N. America,  Bayer MaterialScience 

Rick Rehak, Marketing Director, Pittsburgh Region, McDonalds Corporation

5:30-6:00PM--Open networking, cocktails & appetizers, sponsor visits.

6:00-6:45PM---Best selling author, Joe Pulizzi

7:00-7:45PM Concurrent Breakout Sessions I & II:
--PNC Bank on Customer Experience and Journey Mapping
--The McStory Behind McDonalds Product and Marketing

8:00-8:45PM Concurrent Breakout Sessions III & IV:
--New Media at Bayer MaterialScience
--IBM on Big Data

Register now to join us for a rewarding opportunity to learn how to build your brand!

Where: Sheraton Station Square
When: June 5th from 5:30 pm - 8:30 pm
Cost: $65 for members; $80 for non-members; $35 for students!
REGISTERClick here
More Information: Pittsburgh AMA Events Page
Christina Alvino, President
American Marketing Association - Pittsburgh Chapter

Thursday, May 23, 2013

Class of 2013: Apply for your first job at a top ranked company!

The Reynolds and Reynolds Company

Outside Sales Representative (Trainee)-Chicago, IL

Company Overview: Founded in 1866, Reynolds and Reynolds provides document and software solutions to the automotive industry, primarily car dealerships.  We offer solutions for each area of the dealership including parts, service, accounting, and sales.  We help these departments maximize profitability and run more efficiently while improving the car ownership experience for the customer.  Headquartered in Dayton, OH, with major locations around North America and in Europe, Reynolds employs more than 4,300 associates worldwide.

Position Description:

The goal of the Outside Sales Representative position on our Document Services team is to prepare you for taking on your own territory by starting you in a Trainee capacity.  Reynolds Document Services provides over 5,000 different types of printed forms and promotional items to the automotive market, including business forms, license plate frames, banners, and much more.  As a Trainee, you will be assigned a seasoned Sales Representative, as a mentor, to learn about our products and the overall sales process within various accounts and territories.  You will assist your mentor in lead generation and other aspects of the sales cycle. 
Once you complete the training period and a territory becomes available, you will be required to relocate to the open territory and take over selling documents and promotional products to existing customers as the territory’s assigned Sales Representative.  In this role, you will also develop and maintain new customers throughout your specified territory.  You are eligible to receive a company car for both business and personal use. In addition, you will be provided a company cell phone, laptop and home office equipment.
Document Services Facts: With eight out of 10 car dealerships in the U.S. using a document or product produced by Reynolds – Reynolds Document Services has a level of brand awareness that stands out with dealerships.  Document Services delivers the Reynolds brand with excellence. In Voice of the Customer surveys, dealers score Reynolds documents a near-perfect 97 percent in customer satisfaction.

Our extensive, world class training includes on-the-job training with a mentor, as well as classroom instruction at our corporate headquarters in Dayton, Ohio.  You will complete courses on our products, processes, sales skills and automotive dealership operations.  We take the time to train you right because your success is our future.

·         Bachelor’s degree or equivalent experience
  • Must be a self-starter with the ability to schedule time effectively
  • Strong influential skills/level of charisma for building long-term relationships with customers
  • Good organizational skills
  • Ability to learn both sales process and product and make applicable use of knowledge
  • Must be willing to relocate upon completion of training

Seize the opportunity: For those who wish to apply, they can submit their resume directly to

Wednesday, May 22, 2013

These are the students enrolled in Dr. Maher's Sustainability Marketing in Summer 2013. The class visited Eichner's Farm in Wexford to gain information about sustainable farming and agriculture. They also visited Phipps Conservatory's Center for Sustainable Landscape and took a walking tour in downtown Pittsburgh starting with the sustainable Convention Center structure and then Market Square, where there is evidence of sustainable economic development.

Monday, April 15, 2013

Open Marketing Postitions!

Below are some of the hundreds of 
exciting professional opportunities 
available on
Marketing Coordinator 
Lakeland, FL
The Blair Group
Senior Creative Designer 
Columbus, GA
Manager, Brand & Customer Experience Research 
Columbus, GA
Mobile Marketing Analyst 
Columbus, GA
Community Administrator 
Chicago, IL
American Marketing Association
Director of Marketing and Strategic Alliances (Exempt Position) 
Schaumburg, IL
Commission on Rehabilitation Counselor Certification
Senior Marketing Specialist, Recruitment & Retention 
Schaumburg, IL
American Academy of Dermatology
Director of Marketing & Business Development 
Clawson, Michigan
International Bancard
Marketing Specialist 
Chicago, IL
Sr. Director of Marketing and Communications 
Augusta, GA
Goodwill Industries of Middle Georgia & the CSRA
Electronic Communications Specialist 
Western Nebraska Community College
Marketing Capability Director 
Brand Learning
Sales Representative 
Toronto, ON

View all jobs

Be sure to update your resume on
American Marketing Association Job Board,
so employers can contact you privately
about job opportunities.
To have your job featured in the
AMA Job Board email, please contact
Ashley Horton @ (860) 440-0635 Ext #371
or email

Monday, April 1, 2013

Dr. Jones visits Japan!

This past summer (2012), I had the wonderful opportunity to spend about a month in Japan.  I visited some current friends and met new friends.  Here are a couple of my adventures:
There was a lot of bike traffic on the sidewalks.  Many parents had child seats in the front of the bike and the rear.
I took a night train from Tokyo to Kagoshima.  This was the bed.  You received a comforter and a pillowcase - no pillow and the bed was just a carpet, no mattress. 
Corridor for the train.
Most of the food was delicious like these Chinese dumplings; some of it was, well, let's just say different.

These delicious Chinese dumplings cooked right in front of me at a lunch counter in Tokyo.  My friend Clare enjoyed this beautiful lunch.

Below is Kobe beef.  What looks like potato chips are actually garlic chips.
Sometimes I couldn't identify the food, like the picture below. 
The picture above was in front of a foot massage machine in a Japanese onsen in Kobe.  It tells you what parts of the body are connected to what areas of the feet.  The picture below is of a special foot treatment called Dr. Fish.  The little fish eat the dead skin off of your feet.  It feels really strange, but your feet feel great afterwards.

These ladies were in Kyoto.  The gentlemen below were participating in a big festival near Tokyo with lots of drums, flutes, and other instruments.  The musicians took turns playing and pulling the float.
I'm a fan of the tv program Ninja Warrior.  I got to meet 3 famous Ninja Warrior contestants while in Japan.  This is Yuuji Urushihara - the reigning champion.
This is Shingo Yamamoto who has participated in every Sasuke (the original Japanese name for the show; Ninja Warrior is the American title.)
Below is Makoto Nagano - the 2nd champion (there have only been 3).
We went to an amazing theatre production in Miyazaki area.  Everywhere we went, Makoto Nagano ran into his fans.
My first jet ski ride!
Above is the view from a mountain in Kobe.  Notice the amazing architecture.
Below is the Golden Palace in Kyoto.  I am pictured with one of our exchange students from Japan who showed me around Kyoto while I was there.

Chinese palace in Yokohama.
Some train cars were designated for women only because the trains would get so crowded and women didn't like being crowded by men.

No tattoos are allowed in Japanese baths/spas because they are associated with gangs in Japan.

Water taxi in Tokyo

Can you guess what this sculpture is?  Answer below if you scroll down.

Answer: this is supposed to represent beer foam.  It is on top of the Asahi building in Tokyo.