Advanced School of Marketing Research

No matter how much experience you may have, there is always more you can learn! This statement holds true for Dr. Cathleen Jones as she will be attending the Advanced School of Marketing Research this year. She will be taking a course there where she will learn how leading marketing researchers are using advanced techniques to better understand customers, optimally mine Big Data, develop and price products for greater profit, and boost sales.

“This in-depth course reveals how advanced marketing research methods are solving today’s challenges and driving new business. Top experts in business and academia explain and demonstrate the most current research tools and methodologies.”

This course talks about the latest thinking in:
-"Big Data" and its impact on research
-Qualitative research methods
-Social media research tools
-Developments in online research
-Best practices in new product development research
-Research approaches to pricing decisions
-Measuring brand equity
-Segmentation research tools and strategies
-Research methods for measuring media effectiveness
-Experimental design for conjoint and discrete choice modeling
-Structural equation modeling
-Improving the financial impact of marketing
-Selling the value of advanced marketing research to clients
-and Management

Learn More!
View Brochure!


Post Written by Kristen Koscinski