Monday, October 28, 2013

New Section Added to the Spring 2014 Semester!

Attention all students that are currently planning their Spring 2014 semester!

An additional section of MARK 4050 International Marketing has just been added to the Spring 2014 schedule. It will meet during the full semester on Thursday nights.

Post Written by Kristen Koscinski

Friday, October 25, 2013

Duck Withdrawals

While the duck was still in Pittsburgh, we have come to the realization that this is one of the most unconventional marketing approaches we have seen in a long time. The duck has reportedly brought in well over 1 million people to the city of Pittsburgh. With that, business revenues have gone up tremendously. Hotels and restaurants have offered special “quackages,” and even duck themed food items. Businesses have also sold countless duck themed memorabilia.

Even though the duck has now left the waters of Pittsburgh, people are still talking about it. There was even a petition going around that was trying to get the duck to stay for a longer amount of time. Until the duck makes its appearance in another city, people have to turn to social media for pictures and videos of it. To get this search for content started, we have a picture below of when Dr. Jones visited the duck as well as a video, and two vines we found!

Facebook Video
Vine 1
Vine 2

Post Written by Kristen Koscinski

A Sparkling Opportunity!

Cristal Jewels is a jewelry company with its roots along the Mediterranean Sea. Founded in December 2010 as a collaboration between Cynthia Graban and Noreen Fleming, Cristal Jewels reflects Cynthia’s fascination with Tel Aviv’s jewelry designs – particularly Swarovski crystals with various metals. Their various product lines can be seen at

Cristal Jewels currently sells through website, wholesale, and trunk show channels. But the company is concerned that they are not realizing their full potential – particularly in the area of social media applications. Consequently, they seek an ambitious and knowledgeable marketing student (or recent graduate) to assist them in further developing their social media capabilities. Interested parties should contact Noreen Fleming at or (724) 747-8520. The structure of this position is negotiable (e.g., RMU internship credit; part-time employment) at this time.

Post Written by Kristen Koscinski

Tuesday, October 22, 2013

Job Opening at the US Steel Corporation!

Posting Title             Management Associate - Marketing
Auto req ID               4703BR
Country                    United States
State/Province         US - PA
Requisition Type       US-Exempt

Job Description:
United States Steel Corporation has an immediate opening for a Management Associate in the North American Flat Rolled Marketing department, located at the company headquarters in downtown Pittsburgh, PA. A Management Associate is an entry-level position that provides exposure to various aspects of U.S. Steel’s marketing department as well as interaction with multiple functional groups within the corporation. Responsibilities include the following:

•Assists with daily reporting requirements tracking customer shipments and profitability
•Develops Ad Hoc reports based on leadership requests by extracting information from data warehouses using Cognos, SQL and other Business Intelligence tools
•Organizes large amounts of data to improve business processes
•Monitors daily report executions and accuracy
•Assists in both short range and strategic plan data collaboration
•Programs customer pricing in Oracle Advanced Pricing
•Provides information to various levels of management as required
•Supports the organizations ongoing ERP implementation

•Bachelor’s degree in Information Services, Business, Engineering or related field
•Candidate must have 0-3 years of professional work experience.
•Completion of computer language courses and functional knowledge of SQL
•Advanced experience in Microsoft Office Products, specifically Excel and Access
•Solid interpersonal skills, as well as oral and written communication skills
•Strong analytical skills and attention to detail
•Oracle E- Business Suite knowledge preferred

United States Steel Corporation is an Equal Opportunity Employer.

Learn More!
Apply Now!

Post Written by Kristen Koscinski

Thursday, October 17, 2013

Job Opportunities!

Attention Alumni!
Below are some of the hundreds of exciting professional opportunities available on the American Marketing Association Job Board.

Director of Commercial Strategy
Chicago, IL
Abbott, Inc.

Marketing and Communications Coordinator
Lorton, Virginia
Five Guys Burgers and Fries

Sr. Research Analyst
Torrance, California
Honda R&D

Web and Graphic Designer
Houston, Texas

Marketing Communications Manager
Houston, Texas

Marketing Coordinator
Streamwood, Illinois
Rydin Decal

Director of Strategic Planning & Research
Northbrook, Illinois
Blue Chip Marketing Worldwide

Marketing Manager, Brand Marketing
Toledo, Ohio
Hickory Farms

Director of Marketing
Arkansas City, Kansas
Cowley College

View all jobs

Additional Jobs
Marketing Research Jobs
Higher Ed Marketing Jobs
Non Profit Marketing Jobs

Be sure to update your resume on American Marketing Association Job Board, so employers can contact you privately about job opportunities.

To have your job featured in the AMA Job Board email, please contact Lauren Burnett @ (860) 440-0635 Ext #380 or email

Post Written by Kristen Koscinski

Thursday, October 10, 2013

Need help with grad school planning?

The Honors Program and the Career Center are co-sponsoring a Grad School Planning Seminar next week.

The event will be held Monday, October 14, from 4:30-6:00 in Sewall Center Dining Room C. It will cover the application process and timeline, standardized tests, what to expect and how to succeed in grad school.

All undergraduates thinking about graduate school or law school should try to attend!

Post Written by Kristen Koscinski

Wednesday, October 9, 2013

What the Duck?

Picture Taken by Dr. Steven Clinton

Whether you love it or you hate it, you are all aware of the 40x30 foot inflatable rubber duck that has arrived in Pittsburgh. On September 27th, the duck hit the waters of the Allegheny River and has been a must see attraction ever since. Even Dr. Steven Clinton, the Marketing Department Head here at RMU, has gone down to Pittsburgh to see what all the hype is about.

“You can’t help but smile when you look at it,” says Clinton. He and his wife recently went down to see the duck and they both experienced the child-like happiness that comes with it. Looking around, Clinton noticed that everyone that was down there to see the duck had a huge smile on their face. I guess there’s just something about a huge rubber duck that makes people smile.

Another thing that attracts people to the duck is the duck’s artistic value. Clinton went down to see it as a part of his research into “art-related publicity for the City of Pittsburgh.”

Ever since its arrival, the duck has drawn people from around the region to Point State Park. Some people come for the artistic value, some to take pictures, or even just for a smile. Whatever the reason may be, there isn’t going to be a shortage of spectators or picture takers at Point State Park as long as the duck is in Pittsburgh.

Post Written by Kristen Koscinski

Wednesday, October 2, 2013

RMU Hosts Sustainable Enterprises of the Future Conference

Last week, Robert Morris University hosted the Sustainable Enterprises of the Future Conference. The conference objective is to provide an international forum for the dissemination and exchange of scientific information related to sustainability issues in management, economics, marketing, accounting, finance, communication, and industrial engineering. This year’s theme was “Social Profit.”

At a conference it is typical that “Best Paper” awards are handed out. At this particular conference, there were two “Best Paper” awards:

1. Faculty Track
2. Student Track

Both awards were based on the level of rigor demonstrated in the paper. The faculty track paper that was chosen had – in the opinion of the reviewers – the strongest research methodology. This, in turn, resulted in statistical results that supported the theoretical basis of the work. The faculty winner (pictured below) is Agnieszka Sitko-Lutek of M.Curie Sklodwska University in Poland. The student winner, Katie Leone of Chatham University, submitted a paper based on her thesis. It too exhibited a high level of academic rigor.

Agnieszka Sitko-Lutek receiving her award from the conference chair, Dr. Steven Clinton

Post Written by Kristen Koscinski

The Pitch

It’s time for The Pittsburgh Ad Fed’s Education Committee’s annual program called “The Pitch.”

The Pitch is a one day (Wednesday, October 16, 2013) marketing challenge hosted at 5 local advertising agencies. The agencies participating this year include:

Gatesman + Dave
Marc USA

Juniors and Seniors in integrated marketing/advertising are broken into teams of 10 and paired with an agency. A local non-profit partner provides a real-life challenge. The students, with the guidance of both agency folks (creative, media, accounting, planning, etc) and Ad Fed board members, spend the day working on the project. Each team then turns in a written proposal and a video recorded response. The non-profit partner chooses the winning team.

Registration is on a first come, first served basis. There is a $35 registration fee which includes student membership into the AAF. Forms may be returned via email to but your payment must be received before you can be added to the list. Rebecca’s number for any questions: 412-471-2400.

Registration Form and Information!

Post Written by Kristen Koscinski

Tuesday, October 1, 2013

AMA Pittsburgh Collegiate Marketing Summit - For students and faculty!

October 4 from 9:00am – 1:00pm
#amapgh #pghcollegemktgsummit

Join marketing faculty and marketing students from the Pittsburgh university community for networking and presentations from marketing industry thought leaders. Breakthrough Branding will be the summit’s theme. Headlining the summit will be Paul Carbone, Sales and Marketing Director of UPMC Health Plan, Adam Golumb, Director of Marketing at Giant Eagle, and Linda Nyman, Co-owner and Marketing Director at Penn Brewery. Paul will discuss building your professional brand, Adam tackles retail branding, while Linda will focus on product branding.

During the event, a light breakfast and boxed lunch will be served. Parking is free. We look forward to meeting you!

9:00 am – Continental breakfast and networking
9:30 am - Paul Carbone: Building your professional brand
10:30 am - Adam Golumb: Branding Retail
11:30 am - Linda Nyman: Product branding
12:15 pm – Working Lunch: Moving from university to the workplace

Register now!

Chatham University
Mellon Boardroom
Woodland Road
Pittsburgh, PA 15232

Driving directions

Pricing (includes breakfast and lunch!)
Student Member: Free
Student Non-member: $10
Member: $15
Non-member: $30

Pittsburgh AMA Events Page

Post Written by Kristen Koscinski