Monday, January 17, 2011

The AMA is selling School of Business t-shirts $12 for students and $15 for faculty/alumni. We will be selling them in the cafeteria Tuesday-Friday (1/18/11-1/21/11).
Alumni who wish to purchase t-shirts should contact Dr. Maher


Get connected to RMU students, faculty, and alumni. Also, get updates, information about events, and job and internship postings.
Marketing Students
Facebook Page – link is on the blog
Twitter: @RMUMarketing
Linked In: RMU Marketing
SBUS Students
Facebook ID: RMU SBUS
Twitter: @RMUSBUS
Linked In: RMU SBUS

Wednesday, January 12, 2011

AMA Mixer Event

AMA Winter Mixer

The new year brings about fresh starts, new resolutions, and a Pittsburgh AMA's Winter Mixer! Come out of the cold and celebrate the start of the new year with Pittsburgh's finest marketers at the Grand Concourse!

Cost is $20. Two drink tickets and appetizers will be included with admission.  In addition, the Grand Concourse's full bar and menu will also be available.

Don't miss your chance to come out and network with the Pittsburgh AMA in style!

WHEN: Friday, January 14, 2011     5:30 p.m. - 7:30 p.m.
WHERE: The Grand Concourse
100 West Station Square Drive
Pittsburgh, PA 15219



2010/2011 SPONSORS:
HJ Heinz /Pipitone Group / PPG / Comcast Spotlight / Pittsburgh Business Times
Ditto Document Solutions / Hughie's Audio Visual Productions / JA Interactive
Email Marketing by BrandMill

International Marketing Panelists

A number of business men and women with international experience served as panelists in Dr. Jones' International Marketing class - Fall 2010.  The students focused on developing a marketing plan to introduce an American product into Poland.  Below is a brief bio for each panelist.

From l to r: David Campbell, Alicja Bialczak, Chad Fleeger, Peter Freymark
 From l to r: Nathan Harsch, Alicja Bialczak, David Campbell


Alicja Bialczak is a native of Gdansk (pronounced dansk), Poland.  She graduated from RMU with an MBA and she currentl works for FedEx.


David Campbell spent 20 years as the Export Sales department for Horsehead Corporation/Zinc Corporation of America (the current name of the company and the name prior to a bankruptcy led buyout in 2004). He was the entire department. Horsehead is the world’s largest recycler of zinc and the largest U.S. zinc smelter. His responsibilities included: sales, customer service, technical service, credit, transportation, packaging and keeping his bosses from going to jail for violating U.S. or international laws. He has spent 50 of his 60 years in sales including international sales. His education is a B.A. in English from Clarion University and an MBA in Management from RMU.


Chad Fleeger is a consultant with Accenture, a position which requires a great deal of interaction with companies all over the world.  He graduated from RMU with a degree in Marketing and Management.  While at RMU he spent a semester studying abroad in France and was a graduate of the International Honors Program.


Peter Freymark has held numerous jobs in various international areas including: biomedical, health care, custom engineering of capital products, and material distribution. He has held positions such as being a vice chair on a board of directors, vice president, CFO, CIO, program project director, and international consultant. Peter Freymark has been involved in projects all over the world, including a number of projects in the Middle East, including Saudi Arabia.

Nathan Harsch is an International Trade Specialist with the U.S. Commercial Service - Pittsburgh

The U.S. Commercial Service is the export promotion agency of the U.S. government, serving under the U.S. Department of Commerce, International Trade Administration. The Pittsburgh office is part of a global network of offices in over 100 major U.S. cities and 150 locations overseas housed within our Embassies and Consulates. It serves as an export assistance center for Western and Central Pennsylvania companies and jointly works with the Philadelphia and Harrisburg export assistance centers serving the needs of Pennsylvanian exporters. With an international network comprised of U.S. wide Trade Specialists and in-country Commercial Officers and Commercial Specialists, supported by a Washington D.C. staff of Industry and Country Specialists, the U.S. Commercial Service is in a unique position to serve the needs of U.S. exporters.

Mr. Harsch has served as an International Trade Specialist stationed in the Pittsburgh office since 2007, covering the industry sectors of aerospace and defense, information and communication technologies, safety and security products, and franchising. In this capacity, he regularly address the exporting needs of companies in 31 of the 67 counties of Pennsylvania and provides assistance to companies in export counseling, foreign market intelligence, business matchmaking, advocacy and commercial diplomacy.

During Mr. Harsch's tenure with the Commercial Service, he has also worked on numerous executive level trade missions, either through co-leading American delegations or arranging in-country U.S. exhibitor services.

Mr. Harsch received a B.A. in International Relations and and a M.A. in Social and Public Policy, both from Duquesne University in Pittsburgh, PA.

Marketing Research Presentations

Dr. Jones' Marketing Research class presented the results of their research project on understanding retention at RMU and the School of Business (SBUS).  They presented their recommendations to a group of faculty and administrators who are currently on the SBUS retention committee.

Presentation Attendees:
from l to r: Dr. David Budziszewski, Dr. Dean Manna, Dr. Derya Jacobs, Dr. Kurt Schimmel, Dr. Darlene Motley, Dr. Denis Rudd

Wednesday, January 5, 2011

Fall 2010 International Marketing Presentations

Students in Dr. Jones' Fall 2010 International Marketing classes presented their projects to International business people who provided feedback to the students.  They also shared experiences from their time working in international business.  The student projects were about introducing an American product into Poland.