Friday, November 4, 2011

Advertising Companies Face a Widening Talent Gap

Tanzania Vega, writer for the New York Times, recently published an article reporting on the current issues faced in the advertising industry, more specifically ad companies.

Vega's article details the issue of a widening talent gap in the advertising industry.  This means that the number of people with the required skill set for advertising jobs is less than the number of jobs available, and companies are finding it very difficult to find people suitable for these positions.  Vega stated in that "a talent gap is growing between the skills that many new advertising jobs require and the number of people who have those skills. The dilemma, one familiar to many industries across the country, is particularly acute for jobs that require hard-core quantitative, mathematical and technical skills."

Vega also speaks about reasons why the digital talent gap is being driven apart. One reason being the overwhelming amount of user data that advertising agencies are collecting for their clients.  This data is instrumental in determining consumer trends and how to direct advertisements.  The data is in such abundance that companies need new hires in order to perform analysis on this data as well as completing other digital tasks.  This is where these companies run into problems because there are not enough qualified people for these jobs to satisfy the demand.

The article gains insight on the issue from several industry professionals such as Joe Zawadzki, cheif executive of MediaMath, an advertising technology company in New York, and Jennifer Seidel, the executive vice president for agency relations and membership at the American Association of Advertising Agencies.

You can view the full article by clicking the link below

Written by Greg Chapman

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