Wednesday, November 2, 2011

International Marketing in Switzerland and France

Want to learn about International Marketing while you visit beautiful Switzerland and France?
Robert Morris University is offering a chance to study abroad via a faculty-led trip that will count towards credits in a MARK 4050 International Marketing, course.

Locations: Paris, France and St. Gallens & Lucerne, Switzerland

This exciting International Marketing spring faculty-led program will take place from May 5-20, 2012 in Switzerland and France. The course stresses the vital importance of the culture and political factors unique to each country as major determinants of marketing success or failure. The basic format of the course covers the world marketing environment, marketing research and intelligence on an international scale, and the management of the international marketing activities including planning, organizing, and controlling international markets.

Students will register for this course as part of the Spring Flat-rate package and earn 3 credits.

Make a non-refundable deposit of $1200 to secure a seat in the class now or by December 1, 2011 (Stop in the Center for Global Engagement for a payment package and to declare your interest.)

Remaining amount will be paid by February 5, 2012.

*Late payment deadline of March 15, 2012 with additional $200.

To reserve a seat in this class you are advised to make your payment as soon as possible.

Included in the Program Cost

  • Company Visits
  • Accommodation in:
    • St. Gallen, Switzterland
    • Lucerne, Switzerland
    • Paris, France
  • Breakfast daily at each location
  • Train transportation included
    • Zurich airport to St. Gallen
    • St. Gallen to Lucerne
    • Lucerne to Paris
    • Paris Gare du Nord to CDG aiport
Estimated Cost: $2400 (depending on number of participants)

Not included: airfare, some meals, local transportation

For more information:
Contact: Center for Global Engagement
Phone: 412-397-2151
Fax: 412-397-2510

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