New Facebook Page

There is a new Facebook page for the RMU Marketing department.  This page will allow all subscribers to stay connected and also get updates on RMU Marketing.  The link is listed below as well as on the right side of this page.

http://www.facebook.com/pages/RMU-Marketing/233677330025757?sk=wall

"Turning Internships into Full-Time Jobs - AMA Speaker - November 8th

The American Marketing Association is having a professional speaker event this coming Tuesday, November 8th at 8 PM in Hale 104. The speakers will be Robert Morris Alumni Meghan Flick and Ryan Boynes.  The topic of discussion will be Turning Internships into Full- Time Jobs.

Please direct any questions to rmuama@mail.rmu.edu or to Mark Carlisle at mecst16@mail.rmu.edu. 

Hope you can make it to this great event.

Advertising Companies Face a Widening Talent Gap

Tanzania Vega, writer for the New York Times, recently published an article reporting on the current issues faced in the advertising industry, more specifically ad companies.


Vega's article details the issue of a widening talent gap in the advertising industry.  This means that the number of people with the required skill set for advertising jobs is less than the number of jobs available, and companies are finding it very difficult to find people suitable for these positions.  Vega stated in that "a talent gap is growing between the skills that many new advertising jobs require and the number of people who have those skills. The dilemma, one familiar to many industries across the country, is particularly acute for jobs that require hard-core quantitative, mathematical and technical skills."

Vega also speaks about reasons why the digital talent gap is being driven apart. One reason being the overwhelming amount of user data that advertising agencies are collecting for their clients.  This data is instrumental in determining consumer trends and how to direct advertisements.  The data is in such abundance that companies need new hires in order to perform analysis on this data as well as completing other digital tasks.  This is where these companies run into problems because there are not enough qualified people for these jobs to satisfy the demand.

The article gains insight on the issue from several industry professionals such as Joe Zawadzki, cheif executive of MediaMath, an advertising technology company in New York, and Jennifer Seidel, the executive vice president for agency relations and membership at the American Association of Advertising Agencies.

You can view the full article by clicking the link below
http://www.nytimes.com/2011/10/31/business/media/ad-companies-face-a-widening-talent-gap.html?pagewanted=2&ref=tanzinavega

Written by Greg Chapman

International Marketing in Switzerland and France

Want to learn about International Marketing while you visit beautiful Switzerland and France?
Robert Morris University is offering a chance to study abroad via a faculty-led trip that will count towards credits in a MARK 4050 International Marketing, course.

Locations: Paris, France and St. Gallens & Lucerne, Switzerland

Overview
This exciting International Marketing spring faculty-led program will take place from May 5-20, 2012 in Switzerland and France. The course stresses the vital importance of the culture and political factors unique to each country as major determinants of marketing success or failure. The basic format of the course covers the world marketing environment, marketing research and intelligence on an international scale, and the management of the international marketing activities including planning, organizing, and controlling international markets.

Students will register for this course as part of the Spring Flat-rate package and earn 3 credits.

Make a non-refundable deposit of $1200 to secure a seat in the class now or by December 1, 2011 (Stop in the Center for Global Engagement for a payment package and to declare your interest.)

Remaining amount will be paid by February 5, 2012.

*Late payment deadline of March 15, 2012 with additional $200.

To reserve a seat in this class you are advised to make your payment as soon as possible.

Included in the Program Cost

• Company Visits
• Accommodation in:
• St. Gallen, Switzterland
• Lucerne, Switzerland
• Paris, France

• Breakfast daily at each location
• Train transportation included
• Zurich airport to St. Gallen
• St. Gallen to Lucerne
• Lucerne to Paris
• Paris Gare du Nord to CDG aiport

Estimated Cost: $2400 (depending on number of participants)

Not included: airfare, some meals, local transportation

For more information:
Contact: Center for Global Engagement
Phone: 412-397-2151
Fax: 412-397-2510
Email: studyabroad@rmu.edu

"Marketing is the core of everything"

Dr. Dean Manna announced the new slogan for the Marketing department at the School of Business Retreat held on Friday, October 14th.
According to Dr. Manna, "Marketing is the core of everything."  The other departments in the School of Business agreed wholeheartedly with the sentiment behind this slogan ;-)

Written by Cathleen Jones

RMU Marketing Alum has ties to new SBUS Building

Joshua Younger, an RMU alumnus who attended from 2005-2008, is currently a Territory Sales Assistant at Innovative Metals Company, Inc.  He also has a marketing position with their sister company Commerical Innovations, Inc.  One of his first projects was selling the new roof on the new business school on campus!
It's a small world, isn't it?

Btw, IMETCO has told him that they are planning on featuring the building on their corporate website in the next few weeks, 

Social Media Assistant for the SBUS position available

The School of Business (SBUS is looking for a student worker to fill the position of Social Media Assistant.

Time: 10 hours per week

Major duties:

This student would work on the following three areas:

1.      Updating and improving SBUS social media

2.      Developing, maintaining, and reporting social media analytics

3.      Assisting with Social Media research

Minimum Qualifications

Knowledge of Blogging, Facebook, Twitter, and other Social Media

Excellent communication skills, primarily writing (excellent grammar required)

Strong analytical skills

More details can be found on the RMU website www.rmu.edu

AMA T-shirts for sale

Note: The t-shirt is actually the reverse of the picture: black lettering on white (this is because the homecoming game is a white-out).

DEADLINE FOR ORDERING IS TUESDAY, OCTOBER 4TH

Cost =$10

Contact Sean Roddy to place an order: smrst18@mail.rmu.edu

Contact the AMA if you have any questions: rmuama@mail.rmu.edu

First AMA Speaker of the new School Year

The speaker is from PNC Financial Services, LLC

Topic: Impression Management
Date: Tuesday, October 4th
Time: 7:30 p.m.
Location: Hale 104

Please direct any questions to rmuama@mail.rmu.edu  or to Mark Carlisle at mecst16@mail.rmu.edu . Thank you for your time, and have a great evening!

Student rate for AMA Professional Chapter Event - Wednesday, September 28, 2011

What:


The Man, The Dream,
The Beer - Pittsburgh AMA Fall Kick-Off Event

When:

Wed. Sept. 28, 2011

5:30 PM to 8:00 PM

Where:

Pittsburgh's Grand Hall at The Priory Hotel
614 Pressley Street
Pittsburgh, PA 15212

Join the Pittsburgh American Marketing Association for a festive and informative evening with Mark Dudash, President of Duquesne Bottling Company at Pittsburgh's Grand Hall at the Priory.

Hear the fascinating story of how this Pittsburgh native made a dream come true - to bring back the brewing of a great Pilsner beer here in Pennsylvania. That beer, Duquesne Pilsener, fondly known as the "The Prince of Pilsener," has survived its first year. What plans lie ahead? Has this company found its niche?

All attendees will learn the answers and receive a complimentary bottle of this fine Pilsener beer - Register Today! A light supper, cash bar, door prizes and great networking are brewing! Long live the Prince!
 
Cost = $40 ($25 for students)
 
Check out http://www.amapittsburgh.org/ to register.

Internship Opportunity - paid position

INTERACTIVE SWIM

http://www.interactiveswim.com/  855-723-9088 info@interactiveswim.com

Digital Marketing Internship (Virtual)

Job Description

Interactive Swim, LLC. is looking for a creative, detail-oriented individual interested in digital marketing. Intern will have the opportunity to work on projects related to search engine optimization, paid search, social media, website maintenance, and digital marketing communication plans. Position is paid.

Main Responsibilities

• Learn how use to and implement updates in the Google Adwords

• Assist with the organization, implementation and confirmation of online media buys and tracking

• Conduct keyword, competitive and industry research

• Generate, implement and confirm proper implementation of tracking parameters

• Learn how to perform daily, weekly, monthly reporting and insight for search and social campaigns

• Assist with the community management for clients’ social media

• Assist with development of presentations

• Learn and implement digital marketing basics best practices

Qualifications

• Major in Marketing, Advertising or Communications preferred

• Strong organization skills

• Proficiency in MS Excel, PowerPoint and Word

• Ability to multitask and prioritize

• A positive, proactive, "can do!" attitude

• Desire to pursue a career in online marketing or advertising

• Ability to work on a fast-paced, high visibility team

• Ability to work in a virtual fashion with time management and tools such as Skype

• Any knowledge of HTML, CSS and PHP is a plus

This is a paid position. Please send resumes to holly@interactiveswim.com .

Lesson learned

Well, if you noticed that the look of our blog has changed, that's because I accidentally deleted about six months of posts.  I checked on one draft to delete it and somehow a number of other posts were deleted.  Haven't figured out how to recover them so if you have any ideas, please let me know.  In the meantime, I'll just move forward and be more careful about future deletions :-)
Cathleen Jones
Associate Professor of Marketing and amateur blogger

Valentine's Day Photo Booth Benefits AMA Saves Lives nationwide initiative

Robert Morris University


American Marketing Association

VALENTINE’S DAY PHOTO BOOTH!!

February 14th

11:00am-1:00pm

Nicholson Center 3rd Floor Across from the Admissions Office

$2 per person

Get your picture taken with your friends or significant other!

Help the AMA student chapter save lives

Could you please share this with everyone you know?! And put it on the blog, facebook and anywhere else?!


We entered a video competition for AMASavesLives to promote organ donation and need views in order to win! Please share this link with all of your friends and family!


http://www.youtube.com/watch?v=Tv2R28gGhb8


Thanks so much!


--
Candice Dougherty
VP of Communications
American Marketing Association
Robert Morris University
cldst16@mail.rmu.edu
412-608-4661

International Conference Acceptance

Dr. Dean Manna and Dr. Gayle Marco recently had the following paper accepted by the 2011 New Orleans International Business & Economics Conference to be held at the New Orleans Marriott, French Quarter, New Orleans, Louisiana, March 14-16, 2011:

"Sustainable Markets: Case Study Of Toyota Motor Sales, U.S.A., Inc."

There are expected to be several hundred participants from around the world, including university professors, academics and business professionals, providing networking possibilities.


This proposal was co-authored by two RMU students: Sara Meier and Brittany Khalil.

Dr. Manna will be presenting this paper at the conference in March.

The AMA is selling School of Business t-shirts $12 for students and $15 for faculty/alumni. We will be selling them in the cafeteria Tuesday-Friday (1/18/11-1/21/11).
Alumni who wish to purchase t-shirts should contact Dr. Maher maher@rmu.edu

SOCIAL MEDIA INFORMATION

Get connected to RMU students, faculty, and alumni. Also, get updates, information about events, and job and internship postings.
Marketing Students
Blog: http://www.rmumarketing.blogspot.com/
Facebook Page – link is on the blog
Twitter: @RMUMarketing
Linked In: RMU Marketing
SBUS Students
Blog: http://www.rmusbus.blogspot.com/
Facebook ID: RMU SBUS
Twitter: @RMUSBUS
Linked In: RMU SBUS

AMA Mixer Event

The new year brings about fresh starts, new resolutions, and a Pittsburgh AMA's Winter Mixer! Come out of the cold and celebrate the start of the new year with Pittsburgh's finest marketers at the Grand Concourse!

Cost is $20. Two drink tickets and appetizers will be included with admission.  In addition, the Grand Concourse's full bar and menu will also be available.

Don't miss your chance to come out and network with the Pittsburgh AMA in style!

WHEN: Friday, January 14, 2011     5:30 p.m. - 7:30 p.m.
WHERE: The Grand Concourse
100 West Station Square Drive
Pittsburgh, PA 15219

REGISTER FOR OUR WINTER MIXER NOW!

WALK-INS ALSO WELCOME!

2010/2011 SPONSORS:
HJ Heinz /Pipitone Group / PPG / Comcast Spotlight / Pittsburgh Business Times
Ditto Document Solutions / Hughie's Audio Visual Productions / JA Interactive
Email Marketing by BrandMill

International Marketing Panelists

A number of business men and women with international experience served as panelists in Dr. Jones' International Marketing class - Fall 2010.  The students focused on developing a marketing plan to introduce an American product into Poland.  Below is a brief bio for each panelist.

From l to r: David Campbell, Alicja Bialczak, Chad Fleeger, Peter Freymark

 From l to r: Nathan Harsch, Alicja Bialczak, David Campbell

ALICJA BIALCZAK

Alicja Bialczak is a native of Gdansk (pronounced dansk), Poland.  She graduated from RMU with an MBA and she currentl works for FedEx.

DAVID CAMPBELL

David Campbell spent 20 years as the Export Sales department for Horsehead Corporation/Zinc Corporation of America (the current name of the company and the name prior to a bankruptcy led buyout in 2004). He was the entire department. Horsehead is the world’s largest recycler of zinc and the largest U.S. zinc smelter. His responsibilities included: sales, customer service, technical service, credit, transportation, packaging and keeping his bosses from going to jail for violating U.S. or international laws. He has spent 50 of his 60 years in sales including international sales. His education is a B.A. in English from Clarion University and an MBA in Management from RMU.

CHAD FLEEGER

Chad Fleeger is a consultant with Accenture, a position which requires a great deal of interaction with companies all over the world.  He graduated from RMU with a degree in Marketing and Management.  While at RMU he spent a semester studying abroad in France and was a graduate of the International Honors Program.

PETER J. FREYMARK

Peter Freymark has held numerous jobs in various international areas including: biomedical, health care, custom engineering of capital products, and material distribution. He has held positions such as being a vice chair on a board of directors, vice president, CFO, CIO, program project director, and international consultant. Peter Freymark has been involved in projects all over the world, including a number of projects in the Middle East, including Saudi Arabia.

NATHAN HARSCH
Nathan Harsch is an International Trade Specialist with the U.S. Commercial Service - Pittsburgh

The U.S. Commercial Service is the export promotion agency of the U.S. government, serving under the U.S. Department of Commerce, International Trade Administration. The Pittsburgh office is part of a global network of offices in over 100 major U.S. cities and 150 locations overseas housed within our Embassies and Consulates. It serves as an export assistance center for Western and Central Pennsylvania companies and jointly works with the Philadelphia and Harrisburg export assistance centers serving the needs of Pennsylvanian exporters. With an international network comprised of U.S. wide Trade Specialists and in-country Commercial Officers and Commercial Specialists, supported by a Washington D.C. staff of Industry and Country Specialists, the U.S. Commercial Service is in a unique position to serve the needs of U.S. exporters.

Mr. Harsch has served as an International Trade Specialist stationed in the Pittsburgh office since 2007, covering the industry sectors of aerospace and defense, information and communication technologies, safety and security products, and franchising. In this capacity, he regularly address the exporting needs of companies in 31 of the 67 counties of Pennsylvania and provides assistance to companies in export counseling, foreign market intelligence, business matchmaking, advocacy and commercial diplomacy.

During Mr. Harsch's tenure with the Commercial Service, he has also worked on numerous executive level trade missions, either through co-leading American delegations or arranging in-country U.S. exhibitor services.

Mr. Harsch received a B.A. in International Relations and and a M.A. in Social and Public Policy, both from Duquesne University in Pittsburgh, PA.

Marketing Research Presentations

Dr. Jones' Marketing Research class presented the results of their research project on understanding retention at RMU and the School of Business (SBUS).  They presented their recommendations to a group of faculty and administrators who are currently on the SBUS retention committee.

Presentation Attendees:
from l to r: Dr. David Budziszewski, Dr. Dean Manna, Dr. Derya Jacobs, Dr. Kurt Schimmel, Dr. Darlene Motley, Dr. Denis Rudd

Fall 2010 International Marketing Presentations

Students in Dr. Jones' Fall 2010 International Marketing classes presented their projects to International business people who provided feedback to the students.  They also shared experiences from their time working in international business.  The student projects were about introducing an American product into Poland.